Laura Kunoth
Product Developer · Oakley
Carlsbad, CAIn My Own Words
I'm a driven, open-minded, creative and successful developer with over 9 years of experience in product development, sourcing, merchandising, and product line management. I excel in turning disorganized environments into smooth-running operations and overhauling processes to improve accuracy and efficiency. I'm a self-starter and quick learner who always exceeds expectations.
Work Experience
Product Developer
Oakley2015 – Present
- Manage development of compression category while working with design, merchandise, and science teams to create cutting edge and innovative product. - Implemented tracking system for development of color and prints within the training category.
Retail Visual Merchandiser
Contract/Freelance2015 – 2015
Design and install retail visual displays to increase product sell thru in key accounts throughout territory.
Product Developer - Yoga/Fitness, Accessories, Woven Bottoms
Prana Living2013 – 2015
- Collaborated with design and merchandising team to develop styles from concept through production, ensuring the designer’s vision was never lost throughout the process. - Seasonally sourced new materials and trims through network of suppliers that met the company RSL and quality standards. - Maintained tech packs, line plans, WIP, and other reports, making sure details were up-to-date and accurate. - Coordinated print/fabric/trim approvals with design, colorist, and graphic designer. - Negotiated and confirmed all costing while maintaining the designer’s vision and surpassing internal margin goals for category. - Collaborated with marketing to develop new packaging, hangtag programs, and other projects as needed. - Managed the internal Bluesign working group that is working to integrate the Bluesign company initiative into the design, merchandising, and development of product. - Traveled to overseas and domestic factories as needed to ensure the working relationship as well as the quality of our collection were maintained.
Product Developer & Merchandiser - Roxy Outdoor Fitness & Boardshorts
Quiksilver2012 – 2013
- Partnered with design, technical design, and sourcing teams to build, develop and cost quality product for assigned categories. - Determined style/sku plan, target costs, and projections that can support the divisional strategies to meet financial targets for each season. - Worked with overseas and domestic mills and factories to develop and source product that exceeds company standards. - Collaborated with marketing team to develop key product stories. - Seasonally performed detailed competitor analysis reports to keep the brand ahead of its competition. - Managed product and merchandise photo shoots for categories.
Product Developer
Zoot Sports2011 – 2012
- Partnered with global D&D department to plan product assortment for US collection working with domestic sales team to ensure product line is successful in our market. - Managed development and production of promotional and collateral materials. - Supported US sponsored athletes, teams and coaches as needed.
Product & Marketing Manager
Arena USA2010 – 2011
- Work closely with global D&D department at international headquarters to design and develop product assortment mix for the US market. - Manage development from 2D through production for the US product assortment while staying on calendar. - Create and maintain tech packs and spec sheets for all US specific products. - Work directly with overseas vendors to develop/produce SMU requests from athletes, teams, and key accounts. - Examine, report and track the successes and failures of Arena’s product in the marketplace, and determine reasons for success or failure, then present this information to international executives. - Place production PO’s with both domestic and overseas vendors and ensure product is delivered on time. - Oversee development and production of promotional and collateral materials, including seasonal product catalog. - Seasonally analyze our competitor’s products and technologies and present information to D&D department.
Merchandiser/Developer
DC Shoes2008 – 2010
- Managed the development, sourcing, and costing of men's, boy's and kid's board shorts, walk shorts, jackets, pants and denim. - Maintained line plans and bill of materials for categories. - Ensured that design and development stayed on calendar and that delivery of all samples met the designated deadlines. - Sourced new vendors as needed. - Collaborated with existing vendors relationships in order to produce quality product that met the company goals for gross margin and profitability.
Assistant Product Manager - Mens Woven Bottoms
Quiksilver2007 – 2008
Managed the development and sourcing of men's, boy's and kid's woven bottoms.
International Sales
Lost2006 – 2007
Liason between M&D department in US and international distributors/licensees.
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