Kylie Sanders
Special Events Operations Coordinator · Emerald Expositions/ Outdoor Retailer
Laguna Beach, CAWork Experience
Special Events Operations Coordinator
Emerald Expositions/ Outdoor Retailer2019 – Present
• Work alongside the Operations Director on planning for Outdoor Retailer, a business-to-business tradeshow that features over 29,000 attendees and over 1,000 exhibitors twice a year. • Develop and maintain budgets for all special features and events for Outdoor Retailer. • Collaborate with the sales and marketing team to conceptualize new and innovative ideas to increase trade show attendance and maximize attendee experience. • Compose and fulfill sponsorship contracts. • Manage food and beverage budget and approve all final banquet event orders. • Create floor plans for special features and events by collaborating with marketing to ensure smooth traffic flow and attendee satisfaction. • Work with show decorators to ensure proper build out of show floor areas and events, and act as lead contact for pre-planning logistics and ordering materials. • Effectively communicate operational logistics to exhibitors and sponsors. • Act as the lead operations contact for the show floor area, Venture Out, which includes: facilitating education sessions, happy hours, and exhibitor booth builds.
Registration Operations Coordinator
Emerald Expositions2016 – 2019
• Registration/marketing liaison for the following business-to-business tradeshows: Outdoor Retailer, Interbike, Cyclofest, Swim & Active Collective, ICFF, BDNY, HX, Campus Safety and RetailX. • Lead planning meetings to begin all project show builds. • Build and manage registration web pages and provide quality control throughout the registration cycle. • Administer weekly meetings and walk throughs with stakeholders. • Provide customer service to internal Sales and Marketing teams regarding registration. • Research and recommend onsite registration floor plans and new vendors for registration supplies and temporary services. • Manage and monitor temporary staff schedules onsite at every event. • Assist internal teams with data management and reporting for all shows within my portfolio. • Ensure vendor communication is clear and all requirements have been submitted accurately and timely per Operations Manager’s specifications to registration vendor, facility, AV and all vendors associated with project. • Provide elevated customer service to show attendees pre-show, onsite, and post-show.
Senior Sales Team Member
Anthropologie2014 – 2016
• Responsible for maintaining a successful and functional sales floor with heightened responsibilities. • Involved assisting new associates in training processes within all zones (on and off the sales floor). • Restock trained (apparel & home product), which included product placement and merchandising. • Provided excellent customer service while further upholding all company standards; including policies, product knowledge, and upholding a welcoming and creative environment. • Highly trained in markdowns, cash register, management, and shipment processes. • Responsible for regulating the sales floor and all associates when any manager was absent.
Sales Assistant
Z Supply2015 – 2016
• Assisted the Director of Sales in day to day business while creating innovative selling strategies for 5 brands that fall under the Z Supply brand. • Acted as a support to all Sales Representatives by providing them with selling information, product knowledge, physical samples of all lines, and generating commission and booking reports. • Merchandised product and created line sheets for all brands using NuOrder. • Assisted with off-pricing arrangements by arranging and assorting available inventory. • Prepped the sales team for sales meetings, trade shows, and market shows. • Frequently worked with the Marketing and Design team to plan the launch of all seasonal lines by exchanging product knowledge and lookbook images. • Sought out potential accounts by creating relationships with them and sending out promotional product.
Operations Assistant
Rhythm2015 – 2015
• Responsible for merchandising product content, updating inventory, uploading product images and descriptions to the website. • Processed and fulfilled orders from retailers and e-commerce customers; vast experience with Bigcommerce and Quickbooks applications. • Dealt with customer inquiries while providing them with product knowledge. • Assisted with the organization of the promotional retail alliance program which provided like-minded retailers and artists with Rhythm promotional packages. • Acted as an administrative support to the Operations Manager.
Supervisor, Key Holder
Second Reef Surf Shop/ Billabong2014 – 2015
• Managed a retail store and gained experience in customer service and merchandising skills. • Responded to customer questions and requests in a prompt and efficient manner. • Merchandised store in accordance with company standards. • Worked with local artists for in store events.
Marketing Intern
Santa Cruz Museum of Art and History2014 – 2014
• Wrote excerpts for community calendars and websites that promoted the Museum and its events. • Coordinated and worked at First and Third Friday Museum events. • Actively participated in monthly staff/internship brainstorm meetings. • Crafted projects that promoted the themes that were featured at events. • Created unlikely relationships to prosper within a creative and safe environment.
Marketing Intern
Billabong2013 – 2013
• Assisted the marketing department with emails, phone calls, inventory pulls, social media posts, and expense reports. • Worked alongside the marketing team on off location photo shoots and company events. • Assisted the marketing and social media team during off location photo shoots. • Implemented marketing strategies which resulted in a growth of customer base.
Media and Community Intern
Homeless Garden Project2013 – 2013
Creative design for end of the year media project, social media content, coordinated community events ie. organized Kale Festival, advertising responsibilities for events, provided growth and ecoawareness to the Santa Cruz community.
Sales Associate
Becker Surfboards2011 – 2012
• Managed a retail store and gained experience in customer service and organization within the surf industry. • Responded to customer's questions and concerns within a timely manner. • Worked with the online shopping database (becker dot com) and helped to fulfill orders.