Kyle Shafer
Founder · Rox Crawl Co.
Orange county , CA
In My Own Words
9+ years of Production/Product Development experience working with industry leaders such as Jaya Apparel Group, Elizabeth & James, Patterson J. Kincaid, Stylemint, Larok, Travis Mathew, The Chivery, Buy Me Brunch, William Murray Golf. Kyle is detail oriented, deadline driven, and has an amazing work ethic that enables him to successfully execute multiple projects at a the same time. The only way this is possible is by being able to work well with your team, and always looking out for the best of the organization.
· Ability to manage complex projects, and bring them from initial concepts through the entire production process · Develops & Maintains strong relationships with Domestic and Import partners (USA, Shanghai, Xiamen, Hong Kong, Seoul, Vietnam, Peru, Turkey, Honduras, Mexico, Canada) · Proficient on using the following programs: Adobe Illustrator, Adobe Photoshop, Excel, Outlook, Powerpoint, Keynote, AS400, Shopify, Google Analytics, Netsuite, Survey Monkey, Google docs. · Wealth of knowledge on performance fabrics, knits, wovens, denim, screen printing, digital printing, trims · Create and maintain all style information by season in a system that makes sense and is helpful to all involved (style name/number, color code, description, delivery date, wholesale/retail) · Manage and update all tech pack information while clearly communicating this information factories · Manage fittings to keep a consistent fit across styles · Communicate all corrections/approvals on fabrics, print strike offs, press checks, trim development · Submit seasonal Margin reports/cost sheets to maintain healthy margins · Consistently sourcing in multiple locations to achieve best place in the world to produce while taking into account Quality, Lead time, & Cost w/ Duty and Freight charges · Background in attending trade shows for sourcing & sales · Develop and manage Time & Action calendars to clearly communicate status on a by style basis ·Creates clear channels of communication between departments to help foster new ideas
Work Experience
Sr. Director Product Development
William Murray Golf2015 – 2021
Developed & Produced all styles/seasons for WilliamMurrayGolf.com

Production/Inventory Manager
Chive Media Group2012 – 2015
Helped create an E-Commerce team from the ground up that increased SKU's from 100 to over 3500 with seasonal updates that were hugely successful
Production Coordinator
Jaya Apparel Group2009 – 2012
Managed Production for four divisions: Elizabeth & James, Patterson J. Kincaid, Stylemind, Larok
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