Kyle Richner

DIRECTOR OF SALES & OPERATIONS · Poler

Portland, OR

In My Own Words

As an experienced sales, marketing, and operations professional with a track record of driving revenue growth and profitability, I am excited to bring my expertise to a new opportunity. With a successful history of managing teams, developing effective sales and marketing strategies, and optimizing operations, I am well-equipped to lead and motivate teams towards achieving business objectives. My in-depth product and market knowledge, advanced Microsoft Excel skills, and proficiency in managing cashflow make me a valuable asset to any organization looking to drive growth and maximize profitability.

Work Experience

DIRECTOR OF SALES & OPERATIONS

Poler

2020 – Present

• Successfully grew wholesale business from $600k to $6 million within two years through effective sales strategies and market segmentation. • Managed a team of five professionals overseeing sales, operations, customer service, retail, and retail marketing • Developed and executed multi-year Go-To-Market strategies for DTC and Wholesale businesses, resulting in significant revenue growth • Constructed a comprehensive five-year business plan encompassing Sales Forecasting, OPEX, and CAPEX • Spearheaded seasonal strategy for product and marketing teams, ensuring effective product launches and marketing campaigns • Successfully recruited and managed domestic sales representatives, international distributors, and 3PL partners; launched ERP integration, and developed global brand marketing strategies, resulting in improved efficiency, cost savings, increased market share, and revenue.

CATEGORY MANAGER - SKATEBOARDING/SNOWBOARDING

ADIDAS

2017 – 2020

• Created effective pricing and marketing strategies that balanced company goals with market demand • Optimized product specifications by collaborating with product development team to meet customer needs and preferences • Developed and executed marketing strategy from brief through range launch • Managed seasonal assortment plan, optimizing inventory levels to maximize profitability and customer satisfaction • Stayed up-to-date with category market trends to capitalize on opportunities and drive growth • Managed external partners and a $4M marketing budget, driving effective collaboration and maximizing ROI.

MARKETING MANAGER

TACTICS

2012 – 2017

• Developed and executed digital marketing plans incorporating SEO, social media, and video campaigns, resulting in increased brand awareness and customer engagement • Oversaw marketing initiatives for successful product launches and revenue growth • Improved marketing outreach and engagement by coordinating social media marketing, resulting in increased customer engagement and brand loyalty • Created and launched enhanced content strategies, improving product conversion rates and increasing customer satisfaction • Spearheaded market strategy and identified business development opportunities, resulting in increased market share and revenue growth • Led retail marketing and grassroots activation efforts, resulting in increased customer engagement and brand loyalty. engagement and brand loyalty.