Kyle McCann

Digital Marketing Consultant · The Kurrent Digital

Encinitas, CA

In My Own Words

All things digital and outdoors: count me in.

Work Experience

Digital Marketing Consultant

The Kurrent Digital

2015 – Present

Digital Marketing Manager

Canyon Bicycles USA, Inc.

2019 – Present

Group Digital Marketing Manager

TEN: The Enthusiast Network

2017 – 2019

Advising strategy and providing execution of paid media, content marketing, email marketing, and campaign management to the world's largest action/adventure/outdoor media company and it's advertisers, including SURFER Magazine, Snowboarder Magazine, Surfing Magazine, Powder Magazine, Canoe & Kayak Magazine, Bike Magazine, SUP Magazine, and TransWorld brands.

Account Manager

Twitter

2017 – 2017

-Functioned as the main point of contact for a portfolio of 500+ accounts with the ability to respond in a timely, revenue - driven manner with ROI focused campaign solutions. -Provided proactive support, implementation optimization and consultation, advanced product training and industry expertise to deliver maximum value to clients. -Managed all contractual and financial aspects of the client relationships with the ability to identify opportunities for up-selling.

Product Data Integrity Specialist

Facebook

2016 – 2017

Rated and labeled Facebook's data with a high level of speed and meticulous accuracy in order to determine the quality of attributes. Diligently identified and shared data patterns, providing valuable feedback to engineers in order to improve product quality. Managed daily workflow for numerous experiments and projects with the ability to pivot to new assignment's at any given time. Worked cross-functionally, collaborated and provided support to numerous globally outsourced teams to verify accuracy.

Director of Sales & Marketing

Desolation Outdoors

2015 – 2016

-Created, Executed and Optimized a social media strategy that generated over 150% of growth between all platforms including Facebook, Instagram, Twitter, Pinterest & Youtube. -Conducted all lifestyle, performance and product photo/video shoots and managed all aspects from recruiting models, preparing equipment and capturing the shot. -Directed and assisted in the building and management of all branding materials from marketing and advertising to content and media. -Organized, prepared and marketed Desolation Outdoors exhibitor booth and demos at over 25 boat shows, paddleboard races, athletic events and trade shows.