Kyle Frazier

Creative Branding

Anaheim | United States

Skills

Leadership
Campaigns
Creative Direction

Interests

History

Reading

Current events

Self improvement and family

Industries

Creative Agencies

Fashion

Lifestyle

Skate

Streetwear

Health & Fitness

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Kyle

<p>A problem-solving, award-winning creative leader with a passion for helping brands grow, scale, and connect with their audiences.

Expertise spans brand development, 360-degree campaigns, and measurable results, with partnerships alongside industry leaders such as Target, the Chan Zuckerberg Initiative, and Foot Locker. Successfully led teams to craft impactful marketing strategies that drive engagement and unlock new opportunities for growth.</p>

Trajectory

Jan 2020 — Now

Partner | Creative Director · Archtoculture

Creative development for multi-channel marketing campaigns, leveraging MarTech solutions, AI-driven insights, and compelling presentations to increase Click-Through Rates (CTR) by 4-15% and conversions by 6-10% Subject Matter Expert (SME) for lead generation initiatives, delivering thought leadership through Target Accelerators, creating impactful brand decks, and writing blogs for emerging brands Developed cohesive brand assets across digital and social channels, while leading strategic partnerships to boost brand visibility, engagement, and ROI

Apr 2020 — Aug 2023

Creative Art Director · Ethika, Inc.

Directed product design team, licensing, trend forecasting, brand partnerships, and omnichannel initiatives across digital, e-com, and social media platforms Scaled the team from 4 to 15 multidisciplinary creatives, and leveraged workflows using Asana, resulting in a 15% boost in productivity Contributed to $100M YOY growth by implementing data-driven creative strategies, aligning brand messaging, and delivering high- impact visuals across marketing campaigns

Feb 2012 — Dec 2019

Creative Brand Marketing | Partner · HUE For Every Man

Launched a disruptive men’s grooming line while scaling its retail presence from 25 to 110 Target stores and increasing engagement by 35% through targeted digital campaigns Secured high-profile ambassador partnerships with RocNation, Robinson Cano, Maxwell, and Klay Thompson, enhancing brand reach and credibility Won Trendsetter Award (2 years) for innovative brand design at Cosmoprof North America in Las Vegas, NV