In my own words
— Kurt<h2>Creative professional and operations leader with a background in brand development, team leadership, and visual storytelling.</h2><h4><br></h4><p>While earning a Master’s degree in Visual Studies over the past few years, I deepened my</p><p>commitment to intentional, people-first work.
Now, I’m transitioning toward a</p><p>more human-centered path as a yoga teacher—bringing the same creativity,</p><p>discipline, and care that have guided my work in creative direction, retail, and</p><p>wellness-focused environments. My goal is to help others cultivate presence,</p><p>balance, and self-awareness in both mind and body.</p><p><br></p><h4>I would like to find a team to join that aligns with the experience I am able to bring along with a passion to influence positive well-being. 🙏🏼</h4>
Trajectory
Apr 2019 — Now
Content Builder · dutchie
Apr 2013 — Mar 2019
Freelance Photographer · Kurt Armstrong Photography
-Deliver high-quality imagery consistent to brand directive & marketing campaigns for clients
-Upload all photographs via FTP for client download on personal server
-Studio & on-location photography services
-Marketing & promotion through social media platforms; Instagram, MailChimp & Facebook
-Collaborative work with graphic designers to create appropriate imagery for advertisements
-Commercial, Photojournalism, Lifestyle & Action
May 2017 — Jan 2018
Retail Operations Manager · Groundworks Industries
-Responsible for systems, operations & facilities for 6 OLCC licensed dispensaries; Serra & Electric Lettuce
-Developed & updated SOPs for Retail Operations; trained managers and staff to implement
-Worked in liaison with store managers to keep all retail locations operating smooth & efficient
-Cross department collaborations with Marketing, Compliance & Accounting
-Packaging budget analysis & forecast for 6 retail locations
Oct 2015 — Apr 2017
Sales + Social · Phantom Farms
Sales Manager
-Opened 50+ new accounts in OR & nurtured positive relationships
-Maintained an email database with both B2B & B2C
Social Media Manager
-Original content creation; photography & videography
-Strategic copywriting to meet & maintain brand direction
-Cross department cooperation with the Creative Director to promote sales, events & more through social media & email campaigns
-Collaborative efforts with local photographers & brand ambassadors to build content
Jul 2009 — Sep 2016
Cannabis Cultivation · Various Farms
General Farm Laborer & Management
-Prepare soil by mixing amendments, manures & compost
-Assist in waterings & feedings; preparation & distribution
-Maintain plant health through early identification of pests or problems
-Use of IPM for biological defense
-Identify & rectify any plant nutrient deficiencies or toxicities
-Pruning to maintain plant health and desired plant structure
-Delegate daily tasks to hired help
Post Harvest Manager
-Manage employees to ensure harvest deadline is met & kept on track
-Move all dried material into bins for trimmers
-Oversee all trimmers to ensure finished material is up to company standards
-Properly monitor and ensure all cannabis is cured to perfection
-Bag & store all cannabis properly to ensure long shelf life
Jan 2015 — Oct 2015
Retail Sales Associate · Substance Market (Formerly Bloom Well)
Retail Floor Sales
-Customer service, sales & expert cannabis knowledge
Purchasing Assistant
-Worked with the buyer to make informed purchasing decisions
Social Media Management
-Original content creation to promote products, sales
Retail Operations
-Responsible for implementation of new POS system & network
Mar 2013 — Jun 2013
Photography Intern · Wilamette Week
-Provided a photojournalistic approach to the assigned story
-Covered all food & drink categories
-Took direction from the Art Director to complete all assignments
Mar 2002 — Mar 2008
Shop Manager · Focus Board Shop
-Developed new brand identity; private label expansion and skateboard team concept to promote brand image along with a multimedia campaign
-Maximized business opportunity for each buy through analysis of sales history, inventory levels, and current trend analysis
-Recruited, hired, and developed store personnel; trained and motivated sales associates to achieve maximum sales productivity
-Maintained website with daily updates to social media outlets as well weekly email newsletters
-Filmed/Edited all shop related footage including team videos; filmed team riders and sent footage to companies on behalf of the team rider
Activity
Projects
Education history
Oregon State University
BFA | 2011 - 2014
Portland State University
| 2009 - 2012
