Kristen Murphy

•Oversee the production of creative content such as catalogs, brochures, ads and POS materials •Manage external relationships with photographers, videographers, agencies, printers and other vendors •Coordinate and execute photoshoots for lifestyle and product imagery •Own email and SMS activation strategy, messaging calendar + execution of all email campaigns for Vibram USA •Support various programs via manual and triggered campaigns across the customer lifecycle •Develop segmentation and personalization strategies to increase engagement •Monitor important metrics to influence and optimize email campaign strategy •Develop, design and analyze a/b tests •Skilled at email copywriting and comfortable launching campaigns with little-to-no editorial oversight •Help grow Vibram’s following on social media with and without paid promotion •Ensure that sales reps and partner brands have access to updated assets and brand materials •Comfortable creating project briefs outlining strategy and deliverables for creative projects

•Built, maintained and managed day-to-day marketing relationships with Vibram’s outsole partner brands such as Merrell, Danner and UGG •Enabled partners to launch campaigns quickly with editable assets and suggested messaging •Helped organize events and trade shows including Outdoor Retailer •Worked closely with the sales team to track co-op marketing budget and spend •Ensured sales reps, retailers, and partner brands had access to logos, imagery, campaign assets & updated brand guidelines

•Actively managed business dealer accounts in the Midwest and Mid-Atlantic territories, while supporting sales representatives from each region •Prepared weekly order reports for sales agencies •Trained new employees on customer service procedures, and processing orders in SAP •Responded to consumer and dealer inquiries with a friendly, positive and helpful demeanor