Kim Deichmann
Founder, Owner, and Art Director · Grovegraphix.com
Laguna Niguel, CA
In My Own Words
I began my career in graphic design after graduating from California State University, Long Beach, with a Bachelor of Arts in Illustration. Surrounded by the surf industry in sunny SoCal, I went to work for iconic surf brand Ocean Pacific, better known as “O.P.” There I gained an incredible appreciation for color and its ability to engage and move customers.
My career with O.P. later took me to England, where I headed up the company’s art department for four years. This work experience in Europe significantly improved my understanding of the world market and how graphic design plays an integral role in international branding.
From OP, I went on to become an Art Director for Burger King International, working closely with the company’s offices in the United Kingdom, Latin America, and Australia designing all their graphics for their overseas franchises.
Finally, in 1998, I started Grove Graphix (a design studio) in Laguna Hills, California. Since then, I have specialized in graphic design, web design, corporate identity, branding, brochures, advertising, packaging, and marketing for a large variety of clients and brands.
Specialties: • Over Thirty years of experience in Graphic Design and B.F.A. in Illustration. • Expert in Photoshop, Illustrator, and Dreamweaver. • Four years of European work experience in Design and Illustration • Packaging, P.O.P., and Web Design specialist.
I welcome the opportunity to discuss your needs.
Work Experience
Founder, Owner, and Art Director
Grovegraphix.com1998 – Present
Packaging Designs for Nestlé, Guess Jeans, Determinacy Cosmetics, and Quiksilver. 50+ Websites Branded, Designed, and Developed Point of Purchase Displays, Posters, and Promotional Items Brochure Design, Collateral, Sales Sheet, and Other Printed Material Company Branding and Logo Designs
Art Director
Alcone Marketing Group1996 – 1998
Art Director Burger King Europe, Australia, and Latin America. Develop graphics, branding, and layouts for logos, websites, banners, banner stands, point of purchase displays, packaging, and printed materials.
Graphic Designer
B.U.M. Equipment1991 – 1996
Develop graphics and layouts for product launches, company logos, branding, and printed materials, textile designs, apparel graphics, and packaging design.
Art Director/Graphic Designer
Ocean Pacific Europe, Greater London, U.K.1988 – 1991
Brand development for Op Europe for Surf, Snowboard, and Ski Wear in the U.K. Designed graphics for brand apparel, packaging, and advertising. Managed a team of graphic designers.
Education
Interests
Industries
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