Kiley Sullivan
Marketing Coordinator
Placentia | United States
Skills
No information
Interests
No information
Trajectory
Jan 2018 — Now
Marketing Coordinator · Ontario Reign Hockey Club
- Establish and execute the marketing plan and calendar for the season
- Manage all social media platforms including Instagram, Twitter, Facebook and LinkedIn
- Assist with the creative process for theme nights & social branding to increase YOY individual ticket revenue
- Work with outside promotional companies to plan giveaways, promotional items and specialty jerseys
- Manage the budget for all marketing and promotional needs
- Communicate with third party vendors for billboard, radio, ticketing and paid digital campaign opportunities
- Manage and update the Reign website daily and track analytics
- Created a new landing page for all ticket sales, which improved views by 35% and increased ROI to 10.6
- Designed and implemented an Ontario Reign app and drew over 10,000 downloads in 6 months
- Established the 2020 AHL All Star Classic pre-sale and on-sale marketing plan
Aug 2016 — Jan 2018
Ticket Operations Coordinator · Ontario Reign Hockey Club
- Simultaneously worked with Archtics, Outbox, and Veritix ticketing systems
- Integral in the implementation of the Kore CRM system (Dynamics365) for the AEG organization
- Managed and processed all orders submitted by sales and service representatives
- Conducted daily reports including sales, financials, and CRM database information
- Worked in the Box Office on game days to troubleshoot ticket and customer service issues
- Created ticketing events, offers, pride codes and ticket packages within Archtics and Veritix
- Implemented the “All-In” Season Ticket Member program as well as Flash Seats for season tickets
Aug 2015 — Jul 2016
Assistant Ticket and Marketing Manager · Cal State Fullerton Athletics
-Conducted and composed phone calls, emails, money deposits, online and in-person ticket orders
-Collaborated with the media, marketing, coaching and event/ticket staffs during games and events to ensure successful execution.
-Assisted with group events, ticket promotions, social media content and fundraising events, helping the athletic program increase the overall attendance rate
-Provided insight for all social media platforms and volunteered at community events for the department
-Prepared for game day by managing the ticket staff, printing game day tickets, and collecting pass lists
-Oversaw the distribution of will call and pass lists, as well as promotional activities
-Used Neulion ticket system, and Cashnet finance system to streamline all finances for the department
Jan 2015 — Jun 2015
Sports Marketing Intern · Cal State Fullerton Athletics
-Assisted the marketing team with all game related activities
-Distributed game needed materials including scripts, stats and programs to staff, media and fans
-Ensured game day script was followed by P.A. Announcer, cheerleaders and fellow staff members
-Gathered participants for promotional games and handed out promotional items
-Assisted with social media and community outreach programs for Fullerton Athletics
Jul 2012 — Aug 2015
Server · Outback Steakhouse
-Delivered friendly and efficient service to ensure a pleasant dining experience for all guests
-Suggested menu items and prepared dinner meals according to corporate specifications
-Fostered repeat business and created a strong clientele for the restaurant
-Trained new servers on menu knowledge and steps of quality service
-Advanced in the company starting out as a hostess, then promoted server
Activity
Education history
California State University, Fullerton
Bachelor of Arts | 2010 - 2014
