Kienan Turner

National Field Marketing Manager · Medterra CBD

San Diego, CA

In My Own Words

I am charismatic and persuasive offering expertise in driving revenue through marketing strategy, creative direction and execution of digital campaigns. I have extensive leadership skills, experience in conflict resolution and driving sales. I am currently looking for marketing career opportunities in California and the surrounding areas that will give me the ability to utilize my skills and knowledge to the fullest potential.

Work Experience

National Field Marketing Manager

Medterra CBD

2019 – 2020

• Strategy: Identify & support opportunities to add value to sales counterparts, support & create programs that are integrated with sales and distribution partners and drive consumer sales, actively participate in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices • Event Activation: Create and execute upon a plan for ramping up our Brand Manager program within key cities in North America, ensuring our member numbers and KPI's are achieved, build activation plans around key events, work closely with Creative Marketing Manager to develop innovative activation elements to impact the consumer • Build Key Community Relationships: Be the voice of the member within the market preparing reports on campaign performance that can be shared with different departments and verticals. Build Medterra as a relevant and standout brand in key markets • General Administrative Duties: Maintain budget in-line with expectations, develop and publish reports / recaps / as needed • Social Content Development: Increase the reach and show consumers how we support their local communities by using content captured at events / activations that ladder back to Medterra brand messaging

Marketing Manager

Arctic Zero Fit Frozen Desserts

2015 – 2017

• Design and implement marketing strategies that aligns with the company’s goals and business targets. • Collaborate with different Arctic Zero departments to capitalize the team’s business development efforts. • Responsible and accountable for a brand engagement and execution. • Create a strong and loyal Arctic Zero community to ensure customer satisfaction and continue the spread of the Arctic Zero brand • Work with team to stay up to date on market developments, consumer behavior, and competition. Maintain strong proactive knowledge of target markets, retail and marketing trends. • Engage with our customers to understand and bring insights on how to best tell our story to reach and engage customers

Experimental Marketing Manager

Coca Cola

2014 – 2015

• Create consumer brand knowledge, hold tastings and give samples to potential customers, and strive to drive sales of the promoted product at the specific location • Completed event report forms in an efficient manner after every event to give feedback and facts about the event to clients. • Maintain an energetic, optimistic, approachable and outgoing attitude at all times • Executed plans within various permitting requirements for the successful application of guerilla marketing tactics

Brand Ambassador Lead

MKTG

2012 – 2015

• Improved merchandise sales by 24% through product demonstration and customer interaction. • Executed and identified brand outreach opportunities for a target consumer demographic. • Created a positive image of the brands and quickly and skillfully handled customer complaints • Gained skills and comprehension of marketing and communicative methods in public relations and advertising industry

MAT

Monster Energy

2013 – 2014

• Promote at major events to include the Military, Concerts, the X-Games, Warrior Dash, San Diego Chargers Tailgates and San Diego Padres. • Coordinated with a team of over 20 brand ambassadors to collectively cover every critical event and sales request • Represented the Monster Energy brand at a variety of high profile events by relaying accurate product information • Acquired the ability to communicate company culture and align our values with consumer needs

Account Relations Specialist

MRC Xerox

2014 – 2014

• Meeting daily, weekly and monthly sales goals leading to 109% of plan. 70+ cold calls per day, 20 appointments per week. • Maintain and manage MRC’s CRM to ensure clients communication is effectively recorded in line with company requirements. • Responsible for forging relationships with employers to help with growth and development of our clients’ portfolio to become their partner of choice • Responsible for continuous business development activities through structured telephone sales, marketing, networking, client meetings and presentations to different sized cooperate companies

Marketing Assistant Manager

State Bicycle

2012 – 2014

• Oversee all marketing and sales aspects of State Bicycle Co. including email marketing, customer service, search campaigns, social media marketing, B2B, and affiliate marketing • Managed and implemented marketing and sales initiatives that lead to a 21% increase in sales • Utilize internal CRM to implement, document, maintain and build all relationships with customers and partners • Conducted comprehensive research into the market looking at existing product lines and pricing offered by State Bicycle Co • Assisted with overseeing daily management of social media content and the coordination of seasonal photo shoots to gain exposure

Brand Ambassador

BFG Communications

2014 – 2014

Brand Ambassador Lead

Switch Liberate your Brand

2011 – 2014

• Actively promote various brands at lifestyle, sporting and entertainment events • Managed, Implemented, and maintained marketing strategies to increase brand awareness and executed key account retail samplings (Music/Action sports) Brands represented: POWERADE®, FUZE®, VitaminWater® & NOS Energy Drink® • Responsible for all event logistics: setup, breakdown, staffing, on-site footprint, messaging • Sampled 600k plus bottles in the 2012, an increase of 30% over 2011