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Kevin Hoye

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Managing Partner- Product Manager
Rockwall | United States

Skills

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Interests

All things outdoors
Startups
All things water

Industries

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Outdoor
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In my own words

Kevin

Broadly experienced business and product manager across a wide variety of industries and company sizes.

Natural entrepreneur with proven abilities to build businesses through intelligent top-line investments resulting in bottom-line growth. Desires to focus in Product Management and Research.

Trajectory

Jul 2015 — Now
Managing Partner- Product Manager · Iron Armour, LLC
Accountable for all aspects of product strategy: manufacturing, branding, business development, and legal. • Negotiated manufacturing savings of over 20% while improving product design and adding retail-ready packaging. • Increased business development opportunities with high-potential prospects from 2 to over 50 in only 12 months. • Saved 80% ($24K) on packaging design and testing through efficient use of subcontractors and in-house resources.
Dec 2014 — Now
National Team Rider / Tech Rep-TX · Ride Best LLC / Best Kiteboarding
• Selected in Fall of 2014 to be a brand ambassador for Texas region. • Leader in sales for ambassadors in 2016 with $40K in sales for the year, opening distribution in a key TX market. • Coordinate with territory representative for new sales, product demo programs, and product feedback for R&D team.
Jul 2015 — Jul 2015
National Team Rider / Tech Rep · Moses Hydrofoils
• Tripled the distribution channels in the US in the first month by bringing onboard Midwest and West Coast dealers. • Opened up first distribution channel in South America by adding a school, retailer and team rider in Venezuela. • Conducted clinic, demonstration and acted as sales liaison for Midwest dealer.
Mar 2014 — Jul 2015
Senior Engagement Manager / Go To Market Strategist · GROrx
Lead account/project manager overseeing a team of 5 members and owning strategy on up to 5 accounts. Accountable for rebranding, product marketing, product launch, lead generation, and sales management. • Saved clients average of 46% ($35K) by efficiently managing subcontractors and in-house resources for Lead Generation, Original Marketing Content Creation, Social Media Management and Informational Video Creation. • Saved Clients average of 66% on Rebranding, Website Creative Strategy, Design, and Implementation. • Created standardized Rebranding and Website Development Process that secured critical alliance relationship
Feb 2013 — Jun 2013
Market Strategy Consultant · tcg+Digital
Accountable for evaluation and recommendation of channel strategies, product features, and pricing opportunities within event industry; as well as tangential markets that could be pursued through licensing or acquisition. • Identified key markets to classify product under for product marketing purposes. • Composed a 30, 90, and 365-day plan-of-action with focus on sales and fostering strategic business connections. • Aided in initial meetings for marketing product for acquisition or licensing to large PaaS companies.
Apr 2012 — Dec 2013
Cofounder · ASK Innovations, LLC
Accountable for go-to-market strategy including business plan formation, business development and content acquisition. • Co-created outreach process to film makers to acquire rights to use their films on platform. • Created a global e-mail campaign for introduction of platform to more than 2000 film makers worldwide. • Created strategy to attract film festivals as strategic alliances to help acquire content in exchange for audience reach.
Jun 2009 — Sep 2011
Business Development Manager & Project Coordinator · Lawyers Title
Lead business development for 4 offices in 3 highly contrasting markets (high net worth through average homeowners) across Ellis and Dallas Counties, and Lead Forecasting and Sales Tracking for all Lawyers Title offices in North Texas. • Created marketing plans and implemented business development efforts that resulted in turnaround of the lowest performing office in the portfolio to a key point of the value proposition for merger with Lawyers Title. • Lead Commercial & Residential business development resulting in 150% high-value account growth in only one month. • Key player in providing ~5 new high-value accounts/month (~$15K) through coordination of relationship with top-producing mortgage group in state • Liaison to senior management on the merging of operations of the Norma Lea Beasley Family of Title Companies as well as special internal marketing efforts to outlying offices, resulting in lowered risk through stabilization of cash flow.

Activity

Education history

Acton School of Business logo

Acton School of Business

Missional Business Challenge | 2013 - 2013

Texas State University logo

Texas State University

BA | 2004 - 2008

Connections

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Micah Sanders

Lead Bartender
Wine and Growl

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