Kevin "Coop" Cooper

Director of Communications & Public Relations · California Mountain Resort Company | Cali Pass Resorts

South Lake Tahoe, CA

In My Own Words

<p>Strategic marketing & communications executive skilled in brand development, revenue generation, team leadership, crisis management, and stakeholder relations. Proven success in the hospitality and outdoor recreation industries. Passionate about building powerful brands and fostering collaborative, results-oriented environments. sectors.</p>

Work Experience

Director of Communications & Public Relations

California Mountain Resort Company | Cali Pass Resorts

2023 – Present

Oversight of: Cali-Pass | Bear Valley | China Peak | Dodge Ridge | Mt. High- Strategic communications leader for California Mountain Resort Company, crafting compelling narratives and managing media relations for four premier resorts. Drive brand awareness and navigate crisis situations with precision. Directly collaborate with C-suite leadership to align communications strategies with revenue goals across NorCal and SoCal markets.

Founder

Cooper Marketing & Media LLC

2014 – Present

Lake Tahoe Weather & Conditions Expert | The Weather Channel, MSNBC & More. Delivering engaging, accurate forecasts for the Sierra region on national and regional media outlets. Skilled in tailoring communication styles for diverse audiences across TV, radio, and online platforms.

Director of Marketing, Sales & Communications

Outside TV | Lake Tahoe

2018 – 2021

Results-Driven Marketing Leader | Revenue Growth Strategist | Outdoor Recreation Media. Transform brands with innovative marketing, strategic partnerships, and audience growth strategies. Drove 50% brand awareness increase and 40% revenue growth for Outside Television Lake Tahoe TV. Skilled in digital marketing, team leadership, and multi-channel campaigns.

Regional Director Marketing and Communications

Vail Resorts Management Company

2016 – 2018

Education

Aviation Survivalman

US Coast Guard

1982 – 1992

Highly-decorated U.S. Coast Guard Rescue Swimmer/Paramedic (E7) with proven expertise in emergency response, search and rescue, and critical care. Skilled in leadership, teamwork, operational planning, and performing under extreme pressure. Seeking opportunities to leverage life-saving and technical skills in a dynamic, mission-driven environment.