Kevin Connaughton

Creative Director

2023 – Present

● Collaborate directly with the founder and editor to construct all components of magazine ● Creation of new logo for magazine and Florida Racquet Sports, LLC ● Spearhead conceptualization and style using influences from tennis culture and current trends ● Attention to detail to produce visually stunning publications that inform, entertain and inspire readers and work with printers to ensure high quality and accuracy of files for print ● Work directly with printers to provide all print ready images and files for print ● Design brand merchandise and accessories for webstore ● Build and create animations and assets used for social media and Instagram posts

Freelance Designer

2009 – Present

● Conceptualize and brainstorm concepts to develop creative and visual solutions based on clients brief and project objectives ● Visual identity and branding to establish or strengthen clients brand identity by creating cohesive visual elements that engauge the audience while reflecting the brands personality and values ● Visionary of all our products by creating preliminary line drawings and concepts for our backpacks and accessories ● Sourced retail partners by building relationships and pitched brand resulting in 50 retail partner accounts ● Manage client relationships by providing excellent customer service, meeting deadlines and delivering high quality work that exceeds clients’ expectations. ● Photography for product and lifestyle shoots as requested by client. ● Editing and delivering high quality photos for marketing and social sharing needs ● Create engaging visual content for various marketing channels, including social media posts, web graphics, emails and advertisements ● Attention to detail to produce visually stunning publications that inform, entertain and inspire readers and work with printers to ensure high quality and accuracy of files for print

Creative Director / Digital Designer

2024 – Present

Denver Screen Print and Embroidery 2024 Creative Assistant / Digital Designer In my role, I work closely with the Creative Art Director and sales team to support the design and production processes, ensuring the accurate and timely delivery of artwork for screen printing, direct-to-garment printing, and embroidery projects. Key Responsibilities: ● Digitizing Designs: Convert designs into digital embroidery files using specialized software, adjusting stitch types, densities, and color changes. ● File Preparation and Design Creation: Develop graphics for screen printing, ensuring color separation and adherence to printing limitations. Prepare design files based on customer-requested embellishment methods. ● Production Management: Oversee workflows, scheduling, and tracking job progress to meet production deadlines for a variety of clients ● Client Interaction: Occasionally interact with clients to gather design requirements and deliver accurate and appealing artwork, ensuring their vision is captured in the final product. ● Color Management: Select appropriate color palettes based on fabric compatibility, creating color separations for screen printing as needed. ● Mockup Development: Collaborate with the sales team to Develop mockups and proofs for client approval, showcasing how designs will look on various products. ● Quality Control: Assist in reviewing finished products to ensure they match the approved designs and quality standards. ● Design Delivery: Provide finalized designs to production teams for screen printing and other methods, supporting marketing strategies. ● E-Commerce Solutions: Create custom online stores through DecoNetwork to showcase products on a variety of products for customers and make orders directly online. ● Film inhouse production by creating and editing into content for social media stories and email assets

Digital Designer

2023 – 2024

● Worked with marketing team, project managers and stakeholders to build out key art for social and marketing assets ● Ensure legal approval of proofs for all artwork and adhere to strict guidelines from Universal ● Use color and design theory to maintain all deliverables are given in the required format ● Provide assets with working files and update to Universal portal ● Interface with team through Workfront to monitor and update progress of all projects

Senior Designer

2018 – 2022

● Built, recruited, trained and led design team ● Collaborated with marketing to build out monthly objectives, Google Ads, PPC and digital assets ● Directed and conceptualized photography and video content for product and lifestyle shoots ● Produced motion graphics for Instagram stories, posts, and paid ads ● Created email campaigns and grew open rate by 78% which generated an additional 25% in sales ● Designed, and developed SwissGear’s Amazon store, working closely with the Sr. Marketing Manager ● Generate web banners and assets for SwissGear while working with front end developer ● Reviewed and revised creative assets from SwissGear Canada website ● Print collateral, hang tags, and catalogs for corporate sales and marketing teams ● Used my knowledge and appreciation for an array of brands to design ads, social posts, emails, and marketing materials. ● Conceptualized, created and deployed intuitive, engaging, and communicative art ● Directed photography, videography for product pages and social media ● Promoted to SwissGear.com after Backpacks.com was dissolved

Chalkboard Lettering Workshop

On Tap: Chalkboard Lettering Workshop (21+) Saturday March 19, 2016 12:00 PM - 3:00 PM Two Roads Brewing Company Grab some chalk and chill with AIGA CT and Two Roads Brewing Company! Chalk lettering artist Kevin Connaughton joins us for a hands-on demonstration of a variety of chalkboard lettering techniques, tricks, and tips. As an attendee, you'll get a chalkboard to try out what you learn (and take home), as well as partake of a gorgeous three-course spread provided by acclaimed caterer, Forks & Fingers. We've reserved The Vault at Two Roads; come hungry, thirsty and ready to draw! Lunch and supplies are included in admission, and you can buy beers straight from the tasting room.