Kevin Allen
New Canaan | United States
Skills
No information
Interests
Entrepreneurship
Reading
Technology
Industries
Fashion
Lifestyle
Moto & Powersports
Outdoor
Swim
Tech
Trajectory
Jan 2018 — Apr 2021
Senior PR Manager · Razer USA
- Led press teams to deliver over 1 billion hits/views with National News sites USA Today, major technology media sites like CNET, USA Today, Yahoo Tech! and with prime consumer tech influencers iJustine, MKBHD, Unbox Therapy and others
- Product briefing and seeding to major media outlets to Generate Positive Product Reviews and Coverage
- Analyze and Report to Executive Management on Effectiveness of PR Efforts, Consumer Leads Generated, and Overall Brand Awareness
- Collaborate with Digital Marketing Teams for the purpose of authentically Growing Social Media Content, Shares and Total Fan Engagement
Sep 2013 — Jan 2017
Manager, Public Relations · Kawasaki Motors Corp., USA
Public Relations Department
Race Marketing
Brand Experience for Corporate and Consumer events (former)
Sep 2008 — Sep 2011
Racing & Product Communications Manager · Pirelli Tyre, S.p.A.
Press Officer
International product launches
Sponsorship management, FIM Superbike World Championship
Press release generation
Sep 2004 — Sep 2011
Events Manager & Moto PR · Pirelli Tire, LLC
Event Planning, Automotive and Motorcycle business units
Public Relations, Motorcycle business unit
Activity
Education history
University of Richmond
Business Administration | 1997 - 2002





