Kevin Allen
Senior PR Manager · Razer USA
New Canaan, CT
Work Experience
Senior PR Manager
Razer USA2018 – 2021
- Led press teams to deliver over 1 billion hits/views with National News sites USA Today, major technology media sites like CNET, USA Today, Yahoo Tech! and with prime consumer tech influencers iJustine, MKBHD, Unbox Therapy and others - Product briefing and seeding to major media outlets to Generate Positive Product Reviews and Coverage - Analyze and Report to Executive Management on Effectiveness of PR Efforts, Consumer Leads Generated, and Overall Brand Awareness - Collaborate with Digital Marketing Teams for the purpose of authentically Growing Social Media Content, Shares and Total Fan Engagement
Manager, Public Relations
Kawasaki Motors Corp., USA2013 – 2017
Public Relations Department Race Marketing Brand Experience for Corporate and Consumer events (former)
Events Manager & Moto PR
Pirelli Tire, LLC2004 – 2011
Event Planning, Automotive and Motorcycle business units Public Relations, Motorcycle business unit
Racing & Product Communications Manager
Pirelli Tyre, S.p.A.2008 – 2011
Press Officer International product launches Sponsorship management, FIM Superbike World Championship Press release generation
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