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Kerry Duchi

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Sales Coordinator
Newport Beach | United States

Skills

  • Channel, Partner & Ecosystem Marketing
  • Marketing
  • General
  • Sales
  • Supply Chain
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Interests

No information

Industries

Fashion
Lifestyle
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Kerry

WORK HISTORY XpresSpa New York, NY Visual, Merchandising and Marketing Manager 3/17- 12/18 Member of Leadership team reporting directly to CEO – Managing $10.9M in Retail AOP SKU Rat of low preforming items creating an increase of sales 5% and decreasing inventory 44% Launched Dermalogica line in 15 locations, creating an additional $110K in sales Re-Launch of Essie nail care collection, increasing sales 60% over prior year Creating and implementing marketing calendar – inclusive of all promotional offers, GWPs and POP collateral Regular visits to airport locations to update and/or maintain visual displays Continual testing of new product and vendors in appropriate locations to increase sales and drive newness and on trend personal care items Godiva Chocolatier New York, NY Retail Merchandise and Analytics Manager 1/09- 3/17 Create seasonal, monthly and weekly plans and forecasts for sales, inventory, sell thru, markdowns and gross margin Recap and analyze actual sales results vs.

plan by department, classification and style level on a weekly, monthly, quarterly and ad hoc basis Determine and manage exit strategies recommending items for clearance and controlling aged inventory Develop strong cross functional relationships with marketing and channel partners Work with visual teams on floor sets and minimum/maximum presentations Assortment Merchandising- Analysis of proper category/price ratios and develop recommended pricing strategies Recommend product assortments by fixture and door volume in conjunction with planning Analyze business around risk and opportunities at division, class and program level Partner with planning and allocation teams in order to strategically move the business toward increased profit Manage Outlet Boutiques in product assortments and markdown strategies Calvin Klein Jeans New York, NY Merchandise Planner 4/07- 11/08 Create all recommends based on business strategies to ensure all buys meet budget guidelines as well as delivery and classification goals Track margins to ensure all divisional goals are met Analyze all businesses as compares to the prior year and seasonal business plans Track all deliveries to ensure customer needs are met Place, Manage and maintain buy plans Manage and maintain style master Nautica New York, NY Merchandising Analyst Men’s Sportswear 7/06-4/07 Review, analyze, and track retail sales on a weekly basis to clearly understand current trends and future needs using Brio and NPD systems Create and Maintain Sku count needs and Design Guides, communicate these needs with Design. Create Core Assortments Merchandise Men’s Wovens, Partner with Design during development to ensure balanced line presentation, Partner with Production on development and issues for costing, sampling, minimums, production and quality concerns Create and Maintain Meeting Expectations and Deliverables Chart Polo Ralph Lauren New York, NY Men’s Corporate Merchandising/Planning- Roughwear, Outerwear, Swim and Headwear 10/03-7/06 In depth understanding of entire supply chain, from line development to retail selling Primary liaison between Sales, Divisional Planning, Production, and Corporate Merchandising Review, analyze, and track retail sales on a weekly basis to clearly understand current trends and future needs Prepare seasonal strategies, identifying fabrication, pricing, and modeling needs to create a well rounded assortment based on sales analysis and direction from design Responsible for immediate communication of line changes that directly affect inventory Maintain and manage all the details involved in executing a successful class assortment Facilitate communication between Sales and Production during inventory management post line opening

Bloomingdale’s – Federated Department Stores New York, NY Assistant Buyer – Men’s Outerwear, Overcoats, Raincoats, Swim 2/01-10/03 Executed the day-to-day operations for sales volume totaling $10 million across 4 areas Maximized sales and profitability through skillful negotiation and product selection Prepared open-to-buy plans and forecasts to monitor inventory and financial performance Researched and analyze the market to identify key resources and developing trends Exceeded personal quotas and team goals Tracked order fulfillment to ensure maximum full price selling Assembled advertised styles featured in national publications EDUCATION: Northwood University Midland, MI Bachelor of Arts 9/96-5/00 Major: Fashion Marketing Management Minor: International Business COMPUTER SKILLS: Proficient in Microsoft Office Suite, Lotus Notes, Brio, Micro Strategies, AS400, Orical, Island Pacific, KWI, RunIt

Trajectory

Mar 2017 — Dec 2018
Visual Merchandising and Marketing Manager · XpresSpa
Member of Leadership team reporting directly to CEO - Managing $10.9M in Retail AOP SKU Rat of low preforming items creating an increase of sales 5% and decreasing inventory 44% Launched Dermalogica line in 15 locations, creating an additional $110K in sales Re-Launch of Essie nail care collection, increasing sales 60% over prior year Creating and implementing marketing calendar - inclusive of all promotional offers, GWPs and POP collateral Regular visits to airport locations to update and/or maintain visual displays Continual testing of new product and vendors in appropriate locations to increase sales and drive newness and on trend personal care items
Jan 2009 — Mar 2017
Retail Merchandise and Analytics Manager · Godiva Chocolatier
Create seasonal, monthly and weekly plans and forecasts for sales, inventory, sell thru, markdowns and gross margin Recap and analyze actual sales results vs. plan by department, classification and style level on a weekly, monthly, quarterly and ad hoc basis Determine and manage exit strategies recommending items for clearance and controlling aged inventory Develop strong cross functional relationships with marketing and channel partners Work with visual teams on floor sets and minimum/maximum presentations Assortment Merchandising- Analysis of proper category/price ratios and develop recommended pricing strategies Recommend product assortments by fixture and door volume in conjunction with planning Analyze business around risk and opportunities at division, class and program level Partner with planning and allocation teams in order to strategically move the business toward increased profit Manage Outlet Boutiques in product assortments and markdown strategies
Apr 2007 — Nov 2008
Merchandise Planner · Calvin Klein Jeans
Create all recommends based on business strategies to ensure all buys meet budget guidelines as well as delivery and classification goals Track margins to ensure all divisional goals are met Analyze all businesses as compares to the prior year and seasonal business plans Track all deliveries to ensure customer needs are met Place, Manage and maintain buy plans Manage and maintain style master
Jul 2006 — Apr 2007
Merchandising Analyst Mens Sportswear · Nautica
Review, analyze, and track retail sales on a weekly basis to clearly understand current trends and future needs using Brio and NPD systems Create and Maintain Sku count needs and Design Guides, communicate these needs with Design. Create Core Assortments Merchandise Men's Wovens, Partner with Design during development to ensure balanced line presentation, Partner with Production on development and issues for costing, sampling, minimums, production and quality concerns Create and Maintain Meeting Expectations and Deliverables Chart
Oct 2003 — Jul 2006
Mens Corporate Merchandising/Planning Roughwear Outerwear Swim and Headwear · Polo Ralph Lauren
In depth understanding of entire supply chain, from line development to retail selling Primary liaison between Sales, Divisional Planning, Production, and Corporate Merchandising Review, analyze, and track retail sales on a weekly basis to clearly understand current trends and future needs Prepare seasonal strategies, identifying fabrication, pricing, and modeling needs to create a well rounded assortment based on sales analysis and direction from design Responsible for immediate communication of line changes that directly affect inventory Maintain and manage all the details involved in executing a successful class assortment Facilitate communication between Sales and Production during inventory management post line opening
Feb 2001 — Oct 2003
Assistant Buyer Mens Outerwear Overcoats Raincoats Swim · Federated Department Stores
Executed the day-to-day operations for sales volume totaling $10 million across 4 areas Maximized sales and profitability through skillful negotiation and product selection Prepared open-to-buy plans and forecasts to monitor inventory and financial performance Researched and analyze the market to identify key resources and developing trends Exceeded personal quotas and team goals Tracked order fulfillment to ensure maximum full price selling Assembled advertised styles featured in national publications

Activity

Education history

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Northwood University

bachelors

Connections

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Joshua Dingley

General Manager
Dick's Sporting Goods

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