Kelly D Williams
Creative Director · RadCollector
Boise, IDIn My Own Words
Kelly Williams is a creative yet business-minded individual with strength in building brands and offering valuable experience in the Skate, Snow, Lifestyle, Fashion, and Outdoor industry. Kelly earned his Bachelors Degree in Marketing/Management with an emphasis in Creative Direction.
Work Experience
Contributing Editor
RadCollector2010 – Present
Featured columnist at the leading lifestyle & action sports blog, Rad Collector. This is a great opportunity for me to work with influential companies and individuals from around the world while always keeping my finger on the pulse of what's happening next in the industry and exhibiting my contemptible grammar. For more information, visit http://radcollector.com/columns/kellydwilliams
Founder, Director of Design & Marketing
Permanent Distribution2013 – Present
As Director of Design & Marketing for Permanent Brand Group (home of international brands such as Broadcast, Butter Goods, Passport, Format, and Evisen), I am responsible for directing all promotional affairs for the company while ensuring the creative assets and product line are responsive to the overall message of our brand mission. Responsibilities and achievements include sponsorship of events, product placement in key media outlets, and retailer-endorsed brand publicity pieces that have introduced our brands to a global audience.
Creative Director
SUPERBASE2016 – Present
Superbase is a new kind of creative agency. We are brand builders, design disrupters, social media strategists, messaging masters, and value creators. Superbase is not really an "agency" at all, actually. We're simply a small team that is hell-bent on helping good brands become great brands. Decades of combined experience and great chemistry is a key ingredient to doing remarkable work, and doing remarkable work is immensely important to us. So let's get together, storm the gates, and make something amazing happen. Welcome to Superbase.
Global Creative Director
DVS Shoe Company2013 – 2015
I thoroughly enjoyed my role as Creative Director for DVS Shoe Company, where I was responsible for managing the direction of a well-respected global brand. Some of the brand upgrades I implemented were: Mission Statement, Updated Marketing Campaigns, Progression of Brand Identity, Creative Direction of all Global Marketing Messages, Collaborations, etc. The brand is constantly moving fast, just the way I like it.
Brand Manager
Fallen Footwear2011 – 2013
Brand Manager & Creative Director for Fallen Footwear of Black Box Distribution. Reported to President of company, duties included forecasting trends, offering creative direction on marketing initiatives, overseeing product design & ideation, and leading a talented team of designers and developers to create compelling product while introducing the brand to new markets.
Art Manager, Altamont & eS
Sole Technology2010 – 2011
Responsibilities include facilitating Artist Collaborations and management/creation of design assets for top apparel brands Altamont and éS Skateboarding. Additional duties include conceptualizing seasonal graphic direction and forecasting trends by way of international research.
Principal/Creative Director
Distrikt Creative Group2007 – 2010
Distrikt is an international design studio that utilizes the power of collaboration. As Principal and Creative Director, my focus was to help good brands become great brands with services ranging from Art Direction to Creative Marketing Strategies and Consulting. Projects included work for brands such as Burton, Nike 6.0, Carmichael Gallery of Contemporary Art, Teton Gravity Research, and Atomic. Additionally, my work with Distrikt was featured in the acclaimed corporate identity design annual "Los Logos" and published in the graphic design sourcebook "This Is Textbook."
Design, Analog Clothing
Burton Snowboards2007 – 2007
As Burton Snowboard's high-end clothing line, Analog was at the forefront of contemporary fashion and boardsport function, always producing quality product with thoughtful design. Duties included working with sponsored athletes to create signature series garments, designing visual and technical graphics, and forecasting trends by way of international research.