Keith Sedgwick

Led the entire footwear development process from concept through production, ensuring strategic alignment with market trends and brand strategy. Collaborated with a cross-functional team of designers, engineers, and marketers to successfully launch global product lines that generated 5X market share growth. Streamlined the prototyping phase by implementing a new digital design tool, reducing development time by 25% and allowing for quicker iterations based on consumer feedback. Negotiated with suppliers to source innovative materials, resulting in a 20% reduction in costs while improving the sustainability profile of the product line. Conducted market research to identify gaps in current product offerings, leading to the introduction of a new style that captured 15% market share within six months of launch.

• Managed global product development teams to commercialize innovative basketball styles, establishing new automation standards and driving 2X market share growth. • Modernized legacy styles (i.e., Crazy 8, Kobe 1, TMac) to enhance on-court performance for NBA athletes while optimizing first cost positions and margin objectives. • Optimized manufacturing processes by integrating process validation studies and leveraging principles akin to injection molding process optimization, achieving a 90% increase in efficiency.

Led cost management for Sperry, Saucony, Stride Rite & Keds, ensuring efficient and sustainable costing solutions. Developed competitor bench marking and predictive cost modeling, enabling brands to ensure predictability ahead of seasonal development. Utilized a holistic understanding of product creation and manufacturing processes to drive innovative cost-saving initiatives.

Driving brand analysis and development opportunities within the action lifestyle markets. Consulting brands on how they can gain greater insight into the mechanics of brand value creation and maximize return on brand investment (ROBI) from ideation to execution.

Sustained creative design flow for multiple lines as thought leader and footwear technician Spurred development for the Fergie and Fergilicious , Dr. Scholl's and Buster Brown, and private label lines.

• Developed multiple product lines across Skechers product offering, ensuring trend right products hit margin targets. • Managed technical engineering of last, tooling, and pattern development for optimal construction and material selection. • Nurtured supplier relationships to maximize productivity, quality, and growth.

• Led fit and wear testing and commercialization teams to ensure rapid growth and product evolution. • Managed all styles across categories, optimizing processes for efficiency and manufacturability. • Streamlined product evolution by extensively traveling to Taiwan and China T1 and T2 suppliers.