Feb 2025 — Now
Art Director · RSM | Retail Sports Marketing
I lead creative for national retail campaigns and activations, bringing ideas to life across digital, in-store, and event platforms. I focus on telling stories that connect with real people while keeping brands bold, consistent, and strategy-driven.
- Lead creative direction for retail promotions and brand activations across in-store, digital, and event spaces.
- Partner with major brands and retailers to develop shopper marketing campaigns that drive engagement and sales.
- Lead a team of designers in producing POS, sweepstakes, and experiential work for partners like Walmart, Disney, and various sports programs.
- Championed new ideas and technologies that help brands stand out in both digital and physical retail environments.
Feb 2022 — Feb 2025
Senior Graphic Designer · Dare Devil Display Works
I specialized in designing retail environments and product displays that bring brands to life. Using Cinema 4D and a hands-on approach to 3D design, I helped turn creative concepts into immersive, production-ready experiences that connected with shoppers.
- Designed and delivered high-impact in-store displays using Cinema 4D, aligning with brand standards and exceeding client expectations.
- Partnered with clients to translate creative concepts into detailed 3D models and renderings that boosted visibility and engagement.
- Collaborated with engineering and production teams to manage projects from concept through installation, staying on time and on budget.
- Explored new materials, methods, and design trends to keep each project innovative, efficient, and visually distinct.
Jul 2020 — Feb 2022
General Manager · Moab Cyclery
I led daily operations and a team of eight, helping evolve the shop from a traditional bike store into a more brand-driven retail experience. My focus was on strengthening both the customer journey and the visual identity of the business, aligning the brand with the adventure spirit of Moab.
- Guided the shop through a brand refresh that shifted the retail space from a “gift shop” feel to a cohesive, lifestyle-focused brand.
- Drove a 20% increase in retail sales by introducing more intentional product design, including custom shirts and jerseys, and expanding partnerships with recognized cycling brands.
- Managed inventory and rental logistics for a 60+ bike fleet, improving efficiency and overall customer satisfaction.
- Led staff development, daily operations, and community engagement, creating a welcoming and consistent brand experience.
Mar 2019 — Nov 2020
Graphic Designer · Movement Mortgage
I worked as part of a 10-person creative team, collaborating with other designers, animators, and copywriters to build marketing campaigns that connected with homebuyers nationwide. I balanced hands-on design with project coordination, helping ensure our work met both creative goals and tight deadlines.
- Designed and developed web landing pages, brand materials, and digital campaigns that supported key marketing initiatives.
- Led the creation of visual assets for corporate launches and seasonal campaigns, helping strengthen brand awareness.
- Maintained consistency across all creative touchpoints while managing multiple fast-paced projects.
- Contributed fresh, audience-focused ideas during brainstorming and concept development sessions.
Apr 2017 — Mar 2019
Graphic Designer · Ritz Marketing
I worked closely with automotive dealerships to create branding, advertising, and digital content that stood out in a competitive market. I learned to balance speed, strategy, and creativity. Helping national clients keep their marketing sharp, consistent, and on brand.
- Collaborated with dealerships on branding, print, digital, and social media campaigns, ensuring consistent and impactful messaging.
- Delivered creative solutions for clients like BMW, Toyota, and Honda, meeting tight deadlines and exceeding expectations.
- Partnered with internal teams to execute large-scale campaigns aligned with client goals and industry standards.
- Streamlined design workflows to improve turnaround times and boost team productivity.
Feb 2015 — Apr 2017
I helped customers and teams discover the full potential of Apple’s creative tools. My role blended education, storytelling, and technology, empowering people to create, learn, and connect through design and innovation.
- Delivered personalized training sessions and workshops focused on creative applications and hands-on learning.
- Acted as a brand ambassador by providing exceptional customer experiences and showcasing Apple’s innovative solutions.
- Collaborated with team members to design in-store programs that improved engagement and product understanding.
- Translated complex technical concepts into clear, inspiring instructions that built confidence and creativity among users.
May 2009 — Oct 2010
Assistant Manager · Snowrental