Kayli Fraser

• Develop creative and effective sales and marketing strategies and incentive programs • Review and evaluate monthly and annual KPIs • Build cross-functional relationships to enhance sales channels and overall company performance (Sales, Finance, Product, Customer Ops, Marketing, Legal, Supply Chain, AR/AP, and 3PL) • Conduct thorough sales and market research and analysis to maximize opportunities across all sales facets (e-Commerce, wholesales, in store) • Manage CRM data • Information management and operational reporting • Invoice projection and examination • Key account supervision • Data analysis and management • Execution of sales and marketing programs • Cross departmental collaboration • Employee management and training and was responsible for all internal communications • Product delivery timeline evaluation and inventory supervision • IT Management and key point person for dev team performing daily maintenance to maximize site performance and conversion

• Sales forecast tracking and management • Compilation and analyzation of sales data • Sales tool asset development • Coordinate channel and category meetings and events • Inside sales and account maintenance • Statistical modeling and analytical reporting for all departments

• Collect, analyze, evaluate and report data in order to increase sales productivity • Collect sales records & trends and evaluate performance measured against sales quotas • Analyze sales and performance records, interpret results of overall sales, including sales to budget variance analysis • Recruit, manage and train sales associates, ensuring exceptional customer service and proper store operation

• Customer satisfaction • Inventory control, stock security and quality management • Optimal merchandising and store maintenance– visual floor displays, as well as, inventory storage in the warehouse • Train, schedule, monitor and manage store associates using company guidelines and procedures • Provide the necessary resources to develop and motivate a collaborative, high-performing sales team • Troubleshoot and provide technical support in a fast-paced environment • Record sales figures to produce financial statements for data analysis and forward planning • Determine marketing strategy changes using sales reports, company advertising and promotional data, and retail industry trends

Moved quickly within the startup environment and was promoted within each position. Also held multiple titles at the same time due to my involvement and experience with each department of the company. • Manage all social media channels • Organize and direct photo shoots • Create all content for print and online avenues aligned with brand strategy • Execute the developed marketing strategy to define and deliver a distinctive design to consumers building the brand and accomplishing fundamental goals • Successfully launch company's Influencer Program • Provide sales support to new customer acquisition • Administrative duties and accounting • Grassroots marketing, sales and customer service • Lead, develop and implement creative strategies for promotional, marketing and communication markets