Kayla Mead

Marketing Strategist & Brand Consultant

2023 – Present

• Elevate brand presence through strategic marketing, public relations, media outreach, and digital content initiatives. • Develop and execute multi-faceted campaigns across social media, email, website management, and brand storytelling to enhance visibility and engagement. • Manage diverse projects spanning marketing strategy, PR/media relations, content creation, website optimization, and community building. • Partner with clients to craft compelling messaging, strengthen audience connections, and drive measurable growth. • Adapt to evolving business needs, offering end-to-end support from creative direction to execution across digital and traditional channels.

Senior Manager, Marketing and Communications

2023 – 2023

• Developed and executed targeted marketing strategies for the league, individual events, teams, and athletes, enhancing overall brand visibility and sponsorship appeal. • Led comprehensive marketing and communications initiatives, including event promotion, team branding, athlete spotlights, and league-wide campaigns, driving significant audience growth across digital and event platforms. • Created strategic content and managed community engagement to boost social media presence and foster deeper connections with followers. • Mentored and led a high-performing team, ensuring alignment and collaboration across all departments to achieve cohesive marketing and communication goals.

Marketing and Communications Manager

2023 – 2023

Public Relations Communications Manager

2020 – 2022

• Led strategic PR initiatives to enhance HRC’s visibility, with a focus on Team Honda HRC. • Managed media relations, securing top-tier coverage, coordinating interviews, and overseeing content development, including press releases and media kits. • Spearheaded press events, media days, product launches, photoshoots, and nationwide events to maximize brand exposure and engagement. • Developed and executed crisis communication strategies, ensuring clear, effective messaging in high-stakes situations. • Fostered and nurtured relationships with key stakeholders, including sponsors, partners, broadcast teams, promoters, and athletes, ensuring strategic alignment and brand consistency. • Oversaw social media channels, race reports, and website updates, driving audience engagement and media coverage.

Athlete Manager, Marketing - Answer Racing

2018 – 2020

• Managed athlete sponsorships and partnerships, strengthening brand presence within the motocross industry. • Collaborated on successful product launches and secured strategic collaborations to expand market reach. • Led e-commerce operations, overseeing Amazon Seller Central and website management. Optimized product listings, enhanced customer experience, and facilitated the transition to direct online sales, driving higher conversion rates. • Coordinated apparel and event logistics for national events, ensuring seamless execution of marketing initiatives. Collaborated on professional photoshoots and video productions to create high-impact promotional content. • Drove brand awareness and sales growth through a strategic mix of athlete management, product launches, e-commerce optimization, and event coordination, consistently delivering results-driven marketing initiatives.

Direct Sales and Marketing Specialist & Rider Support Manager

2018 – 2019

Adjunct Faculty Instructor, Fashion Merchandising & Design

2016 – 2019

• Provided academic guidance and support to students enrolled in fashion merchandising and design courses. Clearly communicated course participation requirements and enforced academic integrity guidelines to ensure a productive learning environment. • Maintained effective communication with school administrators and partnering clients to increase student exposure, enrollment, and involvement in the program. • Organized and managed field trips and departmental events, including fundraisers, vendor visits, and fashion shows. Responsibilities included pre-planning, auditions, design management, outfitting talent, and overseeing all day-of-show activities.

Customer Relations Manager / Rider Support Manager

2016 – 2018

• Cultivated strong athlete and customer relationships, driving satisfaction and retention through personalized engagement and proactive support. • Developed and executed comprehensive athlete sponsorship programs, ensuring effective brand representation and maximizing marketing impact. • Optimized e-commerce operations by enhancing website content, refining inventory processes, and improving customer service, leading to stronger brand alignment and increased sales.

California State University, Long Beach