Kayla Kelly

• Lead design and creative on a three-man marketing and events team • Responsible for all communications including email, social, and web content - copy writing, design, and engagement • Led social media growth from 900 followers to 3k followers on instagram • Project management; building assets, campaign coordination and execution • Organize and execute all promotional material requests for seven different departments, and act as support for all aspects of their marketing initiatives • Capture all in-house photography, including editing and publishing for digital use • Develope content, storyline and script for brand video engagement initiatives • Organize and execute all print production; including in-house and external marketing • Provide support, planning, promotion and coordinating events • On average executed 3-5 emails campaigns per week with a 33% average open rate • Assisted in brand repositioning that yielded a new brand hierarchy for the business

• Assist customers on the sales floor, acting as a product intelligence rep for snow sports apparel, equipment and services • Prepare all analytics with regards to special orders, inventory updates, and inventory management. • Attend Snow Sports Industries America (SIA) as a buyer to gain insight into new technology for the following season and place orders for both soft and hard goods according to store demographic and customer needs. • Direct and manage social media outlets including boosted posts on Facebook, Instagram and Official Website, with current promotions, sales, and general company information. • Advanced knowledge of technical equipment, retail equipment, and soft goods. • Visual marketing leader in regards to updating displays or merchandise.

• Assist in the development of content for three different brands; novelty, family and education brands • Implement regular social media postings, Pinterest board, and website updates • Assist in the production of all marketing collateral and email marketing for seasonal and annual sales catalogs • Manage vendor relationships pertaining to marketing initiatives and partnerships • Facilitate digital and print media requests through an internal graphics team for email, web banners, store signage and print ads • Coordinate product and lifestyle photography, pulling products, booking regular casting call events, and staging sets during shoot days • Manage and execute video for social content production • Conduct monthly competitor analysis and report on trends

• Manage and maintain store inventory and proper merchandise display in 53 stores across the Midwest • Participate in video conferences with Oakley Technology Engineers to stay up to date on the latest lens technologies, and how to market them. • Educate store managers, and over 100 sales associates on new product technology • Ensure optimal retail intelligence for the Oakley Sun glass brand and act as a trademark representative and assist in sales while in attendance at each store