Dec 2020 — Now
Content Designer · Facebook
Feb 2012 — Now
Freelance Writer / Editor · Freelance
- Ghostwrite and edit articles for sports nutrition and NASA-based circadian lighting brands
- Virgin.com: write articles on productivity and healthy work culture; interview thought leaders
- Manage editorial calendars and deadlines for multiple projects / clients
Sep 2018 — Feb 2019
Content Designer (contract) · Intuit / TurboTax
- Led and wrote UX copy for TurboTax team to increase retention and conversion
- Co-facilitated testing and iterations of designs, messaging, and promotions
- Edited foundational messaging for Turbo Household product capability
Jan 2016 — Oct 2017
Senior Copywriter · Cambridge Biomarketing
- Created messaging, strategies, and concepts to build health brands and campaigns
- Translated medical research into digestible copy for web, ads, articles, emails, and print
- Partnered with digital and design teams to optimize user experience across mediums
Feb 2015 — Nov 2016
Podcast Co-Founder, Host, Producer · The Venture Cafe: Startup Studio
- Helped to build and establish an entrepreneurial podcast to capture the stories of Boston's innovation community
- Identified and secured interview candidates
- Researched and prepared interview questions/script
- Interviewed and recorded guests as podcast host
- Edited raw audio to produce 15-30 minute podcast episodes
- Established podcast on iTunes
Nov 2012 — May 2015
Content Manager & Chief Editor · The Angiogenesis Foundation / Bayer Healthcare
- World Economic Forum Davos 2014: crafted content for "DIY Health" program co-launch
- Grew campaign membership by 3X and social media following by 5X within 12 months
- Managed 7 multimedia campaigns for Bayer Healthcare and Regeneron partners
- Launched and managed 14 social media accounts and weekly content calendars while maintaining metanarrative and brand consistency across campaigns and channels
Jul 2012 — Jan 2013
Contributing Health Writer · Greatist
- Achieved over 10k shares: wrote and edited consumer health / fitness articles
- Distilled complex information from medical research and wrote engaging articles
Jun 2011 — Sep 2011
Corporate Citizenship Intern · Waggener Edstrom (Microsoft account)
- Synthesized industry research and wrote insights reports for Microsoft STEM initiatives
- Co-developed agency's first report to the United Nations Global Compact
