Katrina Anderson
MENS SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER · .
Orange County, CAIn My Own Words
• Extensive design, product development & brand building experience • Expert in finding white space opportunities • Big box retailer experience • Direct to consumer ecom background
Work Experience
MEN'S SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER
.2024 – Present
▪ Manage the entire product lifecycle from initial development to bulk production including fabric & trim development, submit approvals, proto to TOP sample management, vendor, trim & fabric mill coordination, costing & MOQ negotiation, purchase orders issuance, testing compliance & shipping logistics- all while ensuing timely adherence to calendar TNA ▪ Started in women’s swim for the first three years managing over 800 SKU’s a year, four vendors & two fabric mills ▪ Since June 2024, transitioned to managing Men’s Special Launches ▪ Currently working directly with external brands, designers & licensors to bring exclusive collaborations to life all while managing relationships with ten vendors & two nominated trim suppliers across all fabrications & product classifications
EMERGING BRANDS MANAGER
The La Jolla Group2018 – 2020
▪ Spearheaded & managed the design, graphic design & product development teams that developed dual gender private label & branded product for Costco, Target, Ross & HangTen.com ▪ Consistently drove significant year-over-year sales growth for La Jolla Group, ultimately contributing to 60% of the company’s total revenue ▪ Collaborated with ecom team in launching HangTen.com direct to consumer website ▪ Attended all seasonal line presentation meetings with big box retailers ▪ Maintained the design & product development process calendars & budgets ▪ Traveled overseas once a year to all vendors & factories
SENIOR BOYS & MENS DESIGNER
LF Americas (Li & Fung)2015 – 2018
▪ Designed & product developed private label apparel in all fabrication & product categories for Target, Macy’s, Sam’s Club, Wal-Mart, Amazon, Land’sEnd & Shaun White ▪ Attended all seasonal line presentation meetings with big box retailers ▪ Managed the kid’s department including three direct reports ▪ Traveled overseas for trend shopping & vendor/factory visits
BOYS DESIGNER
Sears Holdings2011 – 2015
▪ Designed & product developed the Everlast, Route 66 & Canyon River Blues lines ▪ Completed all tech packs in Web PLM & submits from proto to TOP stage ▪ Collaborated with merchandising on in store seasonal tables & fixture presentations for cohesiveness
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