Katie Rosenfelt

- Align with marketing and digital teams to promote products and sales - Manage DAM assets and independent bike dealer access - Audit B2B platform and make appropriate updates - Take ownership over digital stack and manage integrations - Ensure the functionality of digital tools - Work closely with development team to make system improvements and updates on GTBicycles.com - Managed multiple digital-based projects and met deadlines - Utilized import tools and integrations to maintain eCommerce sites Key Successes: - Researched and implemented CRM for Customer Service and Sales teams - Work alongside developers to launch international markets on D2C - Lead PDP changes including: Adding a toolkit selection option on select bikes and Frequently Asked Questions section - Took on a critical role in the development and launch of GT Connect - a bike build resource for customers and independent bike dealers - Simplified warranty part shipment process by making parts available within our D2C platform

All responsibilities in my Digital Product Content Coordinator role, including: - Manage Customer Service team

- Manage and maintain product catalog - Standardize processes regarding product data management - Develop relationships with Brand Reps for product content - Merchandise eCommerce site - Write SEO content and blogs - Perform audits on product data and content - Use Microsoft Excel for product content and data importing on a regular basis - Use Photoshop to resize and standardize product images Key Successes: - Assisted in building new eCommerce site for UtahSkis.com - Standardized data import process and content collection

- Promote safety + excellent customer service - Follow FAA + company regulations - Manage + assist passengers

- Maintain eCommerce platform, including inventory, categorization + product descriptions - Plan and design marketing graphics for social media platforms - Write, revise, and publish blog posts - Create marketing emails - Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark - Work closely with store owner to execute tasks

- Design and maintain informational website using Squarespace - Assist in office tasks like checking clients in, maintaining studio space, filing and other general office duties - Create and send marketing emails to subscriber list via MailChimp - Utilize Adobe Creative Cloud, including Photoshop and Spark - Work closely with studio owner to execute tasks Studio closed due to COVID-19 pandemic

- Successfully design and launch E-Commerce platform via Shopify - Plan and design marketing graphics for social media platforms - Write, revise, and publish blog posts - Create marketing emails via Constant Contact - Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark - Perform general office duties including answering phones and questions, daily cash balancing, ordering supplies, and filing - Work closely with store owner to execute tasks - Handle confidential materials

Interact with customers Provide professional service Handle money Clerical duties Skills attained: cash handling, sales, customer service, communication, proficiency in Microsoft Office

- Manage sales floor and associates - Meet sales goals - Perform managerial duties, including interviewing, lead floorset changes, and merchandise placement - Set marketing materials on store floor Skills attained: sales, customer service, communication, cash handling, problem solving, time management, leadership, marketing

- Make and serve coffee, serve food - Handle money - Provide excellent customer service Skills attained: time management, problem solving, communication, cash handling

- Assist incoming students with class scheduling - Perform general office duties including scheduling, answering phones and questions, greeting students, and working closely with supervisor to execute special tasks and/or projects - Provide support and manage calendars of multiple staff members - Handle confidential materials Skills attained: proficiency in Microsoft Office (Word, Excel, Outlook, Powerpoint), general office operations, customer service, communication