Katie Rosenfelt
Digital and eCommerce wiz · Snowbird
United States, UT
In My Own Words
As an experienced professional in eCommerce, I have a proven track record of driving digital transformation, particularly within the outdoor industries. With expertise in managing digital stacks and optimizing workflows, I’ve successfully supported brands and retailers in enhancing their online presence, streamlining operations, and improving customer experiences.
Outside the work-sphere, you can find me at Brighton Resort, some lowkey mountain biking trails, or enjoying a pint with some friends.
Work Experience
Digital Operations Manager
GT Bicycles2024 – 2025
- Align with marketing and digital teams to promote products and sales - Manage DAM assets and independent bike dealer access - Audit B2B platform and make appropriate updates - Take ownership over digital stack and manage integrations - Ensure the functionality of digital tools - Work closely with development team to make system improvements and updates on GTBicycles.com - Managed multiple digital-based projects and met deadlines - Utilized import tools and integrations to maintain eCommerce sites
Key Successes:
- Researched and implemented CRM for Customer Service and Sales teams - Work alongside developers to launch international markets on D2C - Lead PDP changes including: Adding a toolkit selection option on select bikes and Frequently Asked Questions section - Took on a critical role in the development and launch of GT Connect - a bike build resource for customers and independent bike dealers - Simplified warranty part shipment process by making parts available within our D2C platform
eCommerce Manager
Ski N See and UtahSkis.com2023 – 2024
All responsibilities in my Digital Product Content Coordinator role, including:
- Manage Customer Service team
Digital Product Content Coordinator
Ski N See and UtahSkis.com2022 – 2023
- Manage and maintain product catalog - Standardize processes regarding product data management - Develop relationships with Brand Reps for product content - Merchandise eCommerce site - Write SEO content and blogs - Perform audits on product data and content - Use Microsoft Excel for product content and data importing on a regular basis - Use Photoshop to resize and standardize product images
Key Successes: - Assisted in building new eCommerce site for UtahSkis.com - Standardized data import process and content collection
Flight Attendant
SkyWest Airlines2021 – 2021
- Promote safety + excellent customer service - Follow FAA + company regulations - Manage + assist passengers
Digital Product Content Manager + Office Support
Greenhouse2020 – 2021
- Maintain eCommerce platform, including inventory, categorization + product descriptions - Plan and design marketing graphics for social media platforms - Write, revise, and publish blog posts - Create marketing emails - Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark - Work closely with store owner to execute tasks
Office + Marketing Associate
Anacortes Yoga Studio2020 – 2020
- Design and maintain informational website using Squarespace - Assist in office tasks like checking clients in, maintaining studio space, filing and other general office duties - Create and send marketing emails to subscriber list via MailChimp - Utilize Adobe Creative Cloud, including Photoshop and Spark - Work closely with studio owner to execute tasks
Studio closed due to COVID-19 pandemic
Digital Product Content Manager + Office Support
Greenhouse2018 – 2019
- Successfully design and launch E-Commerce platform via Shopify - Plan and design marketing graphics for social media platforms - Write, revise, and publish blog posts - Create marketing emails via Constant Contact - Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark - Perform general office duties including answering phones and questions, daily cash balancing, ordering supplies, and filing - Work closely with store owner to execute tasks - Handle confidential materials
Bank Teller
Heritage Bank NW2017 – 2017
Interact with customers Provide professional service Handle money Clerical duties
Skills attained: cash handling, sales, customer service, communication, proficiency in Microsoft Office
Manager in Training
Abercrombie & Fitch2017 – 2017
- Manage sales floor and associates - Meet sales goals - Perform managerial duties, including interviewing, lead floorset changes, and merchandise placement - Set marketing materials on store floor
Skills attained: sales, customer service, communication, cash handling, problem solving, time management, leadership, marketing
Barista
Western Washington University2016 – 2017
- Make and serve coffee, serve food - Handle money - Provide excellent customer service
Skills attained: time management, problem solving, communication, cash handling
Academic Student Advisor/ Peer Advisor
Western Washington University2015 – 2017
- Assist incoming students with class scheduling - Perform general office duties including scheduling, answering phones and questions, greeting students, and working closely with supervisor to execute special tasks and/or projects - Provide support and manage calendars of multiple staff members - Handle confidential materials
Skills attained: proficiency in Microsoft Office (Word, Excel, Outlook, Powerpoint), general office operations, customer service, communication
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