Kathleen Curran
Senior Creative Producer · Fullscreen
Los Angeles, CAIn My Own Words
LA Based creative leader with 8 years experience building brands through experiental, social and integrated marketing communications.
Passionate about helping brands create meaningful cross-platform stories + experiences that break through the social clutter and resonate with fans.
Specialties: Lifestyle/Culture Marketing, Conceptualizing and Producing Branded Content, Creative Strategy + Development, Social Media Marketing, Print + Video Production, Team Management, Copy Writing, Event Production, Contract Negotiations, Vendor Relations, Brand Identity, On-Air Promotions
Work Experience
Senior Creative Producer
Fullscreen2015 – Present
- Generator of big picture creative strategies, content ideation, and content creation on assigned marketing campaign(s), with the ultimate goal of delivering high quality, effective social content. - Owns and takes responsibility for creative excellence on assigned marketing campaigns. - Works with Accounts and Creative team members to uphold and revise creative direction and brand messaging per project and submit design & copy requests to the Creative team. - Works with Account Manager to develop content calendars and other creative deliverables as needed. - Project manages creative deliverables from beginning to end. - Effectively communicates content strategies and creative direction to the client. - Lead/be involved in all client calls, internal team calls, and brainstorm sessions. - Produce all campaign events and photo shoots. Assist in execution and oversee creative vision.
Brand Producer
MKG PRODUCTIONS2014 – 2015
KEY CLIENTS: SAY MEDIA @ SXSW, FASHIONISTA, REAL SIMPLE, DISNEY, JCPENNEY, HEINEKEN » Supports account services at the onset of a new project with proposal and helps define the framework of the assignment for core team members » Leads a collaborative team assembled of account, creative, technical, production, and outside vendors to ensure all work will achieve an outcome that meets and exceeds clients’ expectations profitably within budget » Maintains effective and responsive project-specific communication with the client to ensure a consistent and professional client experience » Manages the overall budget and schedules of assigned projects in collaboration with individual account staff, creative and third-party vendors » Collaborates with lead designer to ensure the brand visuals aligned with marketing strategies and brand vision for the overall aesthetic
Brand Producer (freelance), NIKE WOMEN'S HOLIDAY
THE NEUE SCHOOL2014 – 2014
Producer for Nike Women's Holiday Photo shoot » Produced a travel destination photo shoot for Nike Women's upcoming Holiday social media campaign » Managed production budget » Executed consumer targeted product looks, including creative production, logistics and communications
Brand Producer, SONY MILLENNIAL DAY (freelance)
SONY PICTURES2013 – 2014
Marketing and Event Producer for Sony Millennial-Day, a one-day offsite presenting market research to Sony executives on millennial trends to increase knowledge of their target demographic. » Oversaw all logistics from pitch to execution managing onsite to lead the event into a successful fruition » Negotiated with all contractors, vendors and event partners to offer the best and most cost effective solutions
Integrated Marketing Manager, MTV2
MTV NETWORKS2012 – 2014
KEY CLIENTS: MOUNTAIN DEW, NIKE, PEPSI, TACO BELL, GATORADE, KIA, US ARMY » Conceptualized, managed and implemented scalable client driven 360 multi-platform, cross channel, and cross-promotional integrated marketing solutions that increased viewership, reinforced brand messaging and increased advertising revenue across MTV2/U » Lead point on 2M+ brand account across mtvU, MTV2 and MTV managing the agency and client initiatives through multiple yearly 360 executions from pitch to execution » Supervised all aspects of marketing programs including overseeing budgets and timelines, managing production shoots, securing partner assets, facilitating creative development and obtaining all necessary internal and client approvals of all marketing materials before launch » Strategized and implemented innovative integrated marketing solutions for on-the-ground and linear platforms around MTV2/U tent-pole events including The Woodie Awards, MTV2’s Comic Con Geekend and EMAs
Interactive Brand Producer, MTV SPRING BREAK
MTV NETWORKS2011 – 2012
KEY CLIENTS: WARNER BROTHERS, BURGER KING, LIONSGATE, SOBE - Managed all aspects of MTV2's Spring Break 2012 including: production and sponsor timelines, development and on-site execution, pre-event marketing and post-event reporting including brand and sponsor metrics - Sourced and secured vendors to produce premiums for promotions, events and client gifts for MTV2 and mtvU - Collaborated with Integrated Marketing and Sales to conceptualize and implement custom event sponsor integrations and activations on the ground, on air and online that are representative of sponsor's brand and initiatives - Developed and executed all contest and sweepstake promotions for MTV2 & mtvU - Managed budgets consisting of detailed production, sponsor and marketing breakouts - Secured and oversaw necessary event production agencies, vendors and support staff - Interfaced with On-Air and Off-Air Creative, PR and Digital teams to develop event branding and marketing that aligned across all platforms
Production Coordinator
MTV NETWORKS, MADE2010 – 2011
- Production Manager of numerous contracted television programs that included budgeting, equipment procurement, documentation, payroll and final invoicing for teams ranging in size of 15-25 people; often managing multiple shows/teams at once - Responsible for all client relations of aforementioned projects? - Collaborated in casting meetings with senior level management regarding casting and production scheduling, creative and show initiatives - Carried out billing duties for multiple ongoing projects including preparing cost reports and reconciliation of corporate cards for all shoots - Sourced and managed all vendor relationships required for show production - Trained and managed Production Assistant in day to day show production ensuring her growth and development - Assisted in companywide staff and crew payroll weekly
Associate Producer
MKG PRODUCTIONS2008 – 2010
KEY CLIENTS: MAYBELLINE, DELTA @THE GRAMMY’S, THE HUB NETWORK, SYFY NETWORK, MARK COSMETICS - Assisted Producer in production of large scale special events, promotions and sponsorship activations - Drove collaboration with design and production team on creative concepts and design elements - Conceptualized and implemented social media platforms, integrating digital and social strategies within physical brand experiences - Co-managed event budgets ranging from 50K-1M, including cost analyses during each stage of production, reconciliation and agency reporting - Coordinated and managed event details including: production schedules, creative timelines, vendor & venue sourcing, décor selection, operations logistics, talent casting, staffing and securing permits Clients include, but are not limited to: Delta @ The Grammy's. Syfy Televsion, The Hub Network, Maybelline, H&M, Comme de Garcon, Mark Cosmetics, Warby Parker
Executive Assistant / Special Events Coordinator
CONVERSEON2009 – 2010
- Facilitated logistics for makreting/ social media conferences company wide - Produced all office events and project management - Managed all CEO schedules, travel and personal details
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