Kathleen Clabby

Assessed business operations, streamlined processes and developed attainable goals for revenue generation. • Increased sales and retention through the introduction of a CRM platform and email marketing campaigns. • Cultivated strong relationships with vendors and industry partners to grow word of mouth. • Implemented new online tools to increase customer satisfaction rates. • Grew brand awareness by utilizing online advertising and creating print materials.

Responsible for the vision, strategic leadership and value creation of the NRO brand, placing the NRO amongst the top five classical music festivals in the country. • Increased donor retention to 65% (20% above the national average) and increased ticket sales by 33% by introducing a new CRM platform, launching a new website, analyzing internal sales data, implementing new pricing structures, and developing an email and social media marketing campaign. • Built brand awareness by creating marketing strategies, keeping all campaigns and collateral in line with branding and focused on targeted customers. • Researched industry standards and trends to align and modernize the NRO. • Led large multi-faceted projects including website redesign, six successful 90-page program guides and annual brochures. • Managed an annual budget of $1.2M and oversaw a staff of up to five direct reports. • Effectively raised more than $700,000 annually in fundraising dollars through grant writing, fundraising campaigns and events. • Promoted several times because of demonstrated project leadership skills and ability to adapt.

Used project management and collaboration skills to grow specialty programs by 35% in the first two years and boosted revenue by more than $600,000. • Modernized and simplified ski school program logistics and operations for efficiency. • Improved customer experience through better communication and access to information. • Collaborated with other departments and local businesses to offer customized products to consumers. • Developed products and pricing strategies. • Maintained quality assurance including evaluations, coaching and customer surveys to meet KPI’s. • Represented Vail Resorts at industry trade shows.

Trained, coached and provided the resources necessary for the Northeast retail sales team to successfully service grocery and convenience store accounts. Motivated team members to meet and exceed sales targets. • Collaborated with multiple divisions to coordinate the first ever multi-branded store level promotion for PepsiCo, which generated an 8.6 point increase in brand dollar share in the New York market. • Provided POS marketing materials, planograms, as well as consistent sales and customer data to aid in new product launches. Spearheaded a full-scale category review of the Sports Drink category, which led to increased distribution levels for Gatorade, positioning the brand defensively against top competitors and helping to narrow opportunity gaps within the category. • Applied analytical skills to collect data, clarify needs, identify underlying business drivers, and present opportunities. • Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.

Represented brands, such as Dannon and Bayer, by developing relationships and negotiating contracts with retail buyers in the NYC metro market. • Conducted promotional pricing research to aid in formulating a tactical plan for a new product launch, allowing Bayer to gain a wider distribution level and grow the One-A-Day brand by 50.7% market share in just one month. • Represented Acosta at industry trade shows. • Promoted quickly from entry as Planogram Specialist.