Kathleen Baker

Inkwell connects creators who are driving culture forward with brands. Our campaigns use stunning creative centered around strategy that drives results. Client: The North Face Project: FUTURELIGHT • Worked with the Senior Global Brand Manger and social media team to launch their FUTURELIGHT product line • Directly managed 25 athletes to coordinate social media posting • Daily and weekly reporting, social post tracking, and holding  internal team members accountable for deadlines Client: Protect Our Winters Project: Crush It For Climate • Worked as creative director to produce all graphics, animations, and lead video direction. • Designed landing page • Executed social strategy and brand partnerships • Directly managed 42 athletes to help schedule social postings Client: National Geographic Project: Running Wild • Developed creative and social strategy to help promote the premier of Running Wild with Alex Honnold • Worked with paid media strategist to help significantly exceed KPIs • Directly managed 8 athletes to help facilitate social postings Client: YETI Project: Crossroads • Worked with the social media team to execute their first influencer campaign to generate awareness and target an active-lifestyle audience • Developed a creative strategy and roster curation

Skida combines both fashion and function by using high-quality materials and fresh designs to create an authentic line of headwear and accessories. I assist the team with social media strategy, organizing digital assets, and tracking analytics.