Trajectory
Feb 2019 — Now
Marketing Lead · Istar Inc
- Create and track marketing budget for real estate development projects
- Manage Creative firms to stay-on brand for media campaigns
- Create and implement marketing/brand strategies for assets and developments
- Manage Asbury Ocean Club Residences operations and improve customer experience
- Coordinate digital and media placements with consultants
- Collaborate with Public Relations for proper media placements that generated over 20 billion impressions about Asbury Park
- Establish best practices/new protocols/procedures
- Create tracking sheets to capture activities and track marketing initiatives
- Create trend analysis on volume and activity in the waterfront of Asbury Park, which allows senior management to make strategic business decisions
- Art Director on multiple photoshoots for residences, hotel and lifestyle of Asbury Park
Feb 2016 — Feb 2019
Marketing Analyst · IStar Inc.
- Manage Asbury Park Now Social Media pages, resulting in an increase of followers by 25%
- Analyze multiple media campaigns to increase real estate sales 10%
- Build partnerships with local businesses to support the community
- Successfully re-branded Asbury Park brand from Asbury Park Waterfront to Asbury Park Now
Feb 2015 — Feb 2016
Associate Producer · MLB Network
- Communicated effectively within MLB Network to ensure that show needs were being met
- Served as a news gathering resource and point person for coordinating producers
- Collaborated with outside networks including FOX, ESPN, Comcast, YES and SNY on breaking news stories and sharing of information
- Thrived in a high pressure, fast paced, live environment
- Sports Emmy Award winner for Best Studio Show, MLB Tonight
Feb 2014 — Feb 2015
Production Assistant · MLB Productions
- Provided production support to editors and producers in the creation, development, and edit of original
programming from pre to post production
- Digitized and managed media requested footage
- Supervised graphic sessions and analyzed historical, statistical research to editors
- Field Producer for RBI World Series in Dallas, Texas
- Assistant translator for the Dominican Republic team by conducting interviews with players and coaches
Activity
Education history
Monmouth University
Bachelor Degree | 2008 - 2012
