In my own words
— KatelynSelf-motivated design leader with more than six years of strategy and marketing experience.
Focused on producing brand experiences that create, cultivate, and celebrate employees. Manage creative process and art direction for curated company merchandise collections.
Trajectory
Mar 2017 — Now
Brand Marketing and Creative Direction at Robertson Marketing · Cisco
• Develops concepts and storytelling for the brand's image
• Creates visuals, marketing campaigns, and creative direction for bi-annual brand collections
• Responsible for developing new client relationships and maintaining existing ones
• Works with vendors on product research and design
• Focuses on cultivating brand fans and creating brand experiences
https://merchandise-store.cisco.com/
Jan 2015 — Now
Freelance Photography & Design · Katelyn Krueger
Documenting life's adventures through my photography blog, whether it be my trips to Canada and Mexico or roaming around the United States. I produce designs from my adventures with the help of mood boards, Lightroom, Indesign, Photoshop, dark rooms, and social media sites. With constant need to inspire adventure I look to artists around me for advice and expertise.
Jul 2016 — Dec 2016
Google Brand and Marketing at Robertson Marketing · Google
• Assists in storytelling for the brand's image
• Creates visuals and marketing campaigns for bi-annual brand collections
• Focuses on cultivating brand fans and creating brand experiences
https://shop.googlemerchandisestore.com/
Jan 2016 — Jun 2016
Marketing Team · Slug Magazine
• Execute SLUG sponsored and attended events
• Examine marketing strategies to gain SLUG brand visibility
Feb 2016 — Jun 2016
Studio Management · Photo Collective Studios
• Consult photographers on shoots
• Streamline studio communications
• Cultivate relationships with clients for event planning
Nov 2015 — Mar 2016
Marketing & Sales · White Elephant Exchange & Boutique
• Leveraged social media marketing skills to create effective advertising campaigns
• Increased monthly store traffic by 75% through digital promotions
• Captured photos for social media that created a new direction for brand's image
• Created visual merchandise displays that attracted consumers to valuable products
Sep 2013 — Aug 2015
Assistant Manager / Head Visuals · Quiksilver
• Provided flagship store with the visual merchandising direction
• Directed store operations, ensuring exceptional performance and specialized customer service
• Mentored and trained a team of 10+ associates
• Delivered the weekly reports and communicated with headquarters
• Assembled articles for home office employee publication
Mar 2010 — Aug 2013
Assistant Designer · Slingshot Pop Clothing
• Assisted in major design decisions, choose seasonal trends, provided direction for collections
• Hosted, seeked out collaborations, and created marketing materials for brand events
• Provided photography for brand marketing materials
Activity
Education history
Academy of Art
| 2012 - 2016
City College
| 2015 - 2017
