Kate Carothers
Digital Designer · Giro Sport Design
Soquel, CA
In My Own Words
I am a visual designer based out of Santa Cruz, California.
I'm passionate about design and finding solutions to projects. When I'm not working you can usually find me outside hiking, running, doing yoga, or sitting somewhere with my sketchbook. Check out some of my work at katecsdesign.com.
Work Experience
Digital Designer
Giro Sport Design2018 – 2023
I created print and digital advertisements, social media and email marketing assets and iconography in my role as Digital Designer. I prototyped user interfaces and experiences for our online users and provided direction to our photographer for social media product photography. My responsibilities included working closely with the marketing and development teams from conceptualization to implementation and ensuring all projects were on brand and adhered to the Giro voice. As a designer at Giro, I compiled completed digital assets to make available for our distributors and partners following tight deadlines.
Graphic Designer & Digital Content Specialist
Plugin Alliance2016 – 2017
Created promotional materials for website, emails, and partner companies. Published content to website, social media accounts, and created emails.
Freelance Designer
Assist International2016 – 2016
Created multi-page print and digital newsletters in InDesign. I worked with type, photographs, logos and was responsible for getting files setup for print.
Freelance Graphic Designer
Alere North America2015 – 2015
Edited photographs, redesigned presentation materials, and created legal documents and certificates. *Worked as a Graphic Design Intern from 06/2014 – 09/2014
Freelance Graphic Designer
Best Day Foundation, Inc.2015 – 2015
Created icons, promotional posters, and postcards for upcoming Best Day events.
Freelance Graphic Designer
Rainbow Light2014 – 2014
Worked on type layout for vitamin advertisements and coupons.
Assistant to the Art Director
Kimberly Hardin Art Foundation & Art School2009 – 2009
Aided the instructor during painting lessons for children between the ages of seven and twelve.
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