Kasey Wiese
Marketing Communications Manager · Arcade Belt Co.
Truckee, CA
In My Own Words
Creative online marketer with a focus on driving marketing strategies with data and analytical insight. Nine years of professional online marketing experience combined with 19 years in the outdoor industry has allowed me to venture into new industry leading creatives as well as develop tried and true strategies.
Work Experience
Marketing Communications Manager
Arcade Belt Co.2016 – Present
Manage all marketing and public relations communications. From Social media planning to insight on creative direction for all content, this is a small company so we wear many hats.
eCommerce Marketing & Merchandising Coordniator
K2 Sports2012 – 2015
Create an intuitive shopping experience based on data and analytics to facilitate conversion, while working toward the continuous improvement of all K2 Sports website user experiences. Highly analytical position.
Marketing Manager
PortersTahoe.com2006 – 2012
Managed small group that supported ski and snowboard retail business with marketing strategies designed to capture and engage customers.