Kasey Granger
Brand Marketing Manager
Irvine | United States
Skills
No information
Interests
Surf
Snow and wake board.
In my own words
— KaseyEnthusiastic Marketing Manager driven to develop onmi-channel marketing programs to exceed sale goals.
Trajectory
Apr 2019 — Now
Brand Marketing Manager · Coastal Cocktails
• Drive development of licensed brands marketing strategy
• Manage merchandising, marketing and design team to execute $7.4 million revenue annually
• Account lead of existing licensing partnerships. Including Conde Nast, Baileys, Coca Cola, Corona, Guinness and Captain Morgan
Jan 2017 — Apr 2019
Global Marketing Specialist · Too Faced Cosemetics
• Programmed full 360 marketing initiatives for new and existing products
• Increased retailer eCommerce conversion rates by developing dot com merchandising assets, paid media planning, and social programs for each retailer exclusively
• Managed global asset development for retailer ecommerce sites
• Managed marketing assistant and intern
• Lead strategy behind development of sets and sampling
Nov 2016 — Feb 2017
Marketing Manager · Brighton Collectibles
• Developed and executed launch of new product line targeting a new demographic for the brand
• Built customer retention programs and strategies
Feb 2016 — May 2016
Merchandise Marketing Intern · O'Neill
• Assisted in photoshoots for ecommerce, catalog and marketing campaigns
• Prepared reports for Buying meetings with Dick’s Sporting Goods & Nordstrom
Sep 2011 — Dec 2013
Fitness Instructor & Brand Amassador · Penn State Strength and Fitness
• Kickboxing, yoga, and cycling fitness instructor at Penn State University Fitness Center
• Lead certification course and mentor program
• Brand representative for Under Armour and American Eagle
Sep 2011 — Aug 2013
Sales & Marketing Coordinator · Salimetrics
• Coordinated and hosted tradeshows
• Presented weekly sales reports to executive team
• Processed complex University Grant Purchase Orders
May 2012 — Jun 2012
Sales and Marketing Intern · Trebbianno LLC
• Trained in brand management, licensing procedures, and advertising needs for BCBGeneration, Nicole by
Nicole Miller and Jessica Simpson
• Assisted Marketing Manager in buying conferences and designer collection evaluations
May 2011 — Jun 2011
Marketing Intern · Billabong
• Executed marketing plan with Invisible Children and Billabongs Marketing team for Design for
Humanity Fashion Show in Paramount Studios
• Managed Flickr Account, fashion show model castings, and art auction
Activity
Education history
The Fashion Institute of Design & Merchandising
Professional Designation Certification | 2015 - 2016
The Pennsylvania State University
Bachelors of Arts | 2009 - 2013
