Kasey Granger
Brand Marketing Manager · Coastal Cocktails
Irvine, CAIn My Own Words
Enthusiastic Marketing Manager driven to develop onmi-channel marketing programs to exceed sale goals.
Work Experience
Brand Marketing Manager
Coastal Cocktails2019 – Present
• Drive development of licensed brands marketing strategy • Manage merchandising, marketing and design team to execute $7.4 million revenue annually • Account lead of existing licensing partnerships. Including Conde Nast, Baileys, Coca Cola, Corona, Guinness and Captain Morgan
Global Marketing Specialist
Too Faced Cosemetics2017 – 2019
• Programmed full 360 marketing initiatives for new and existing products • Increased retailer eCommerce conversion rates by developing dot com merchandising assets, paid media planning, and social programs for each retailer exclusively • Managed global asset development for retailer ecommerce sites • Managed marketing assistant and intern • Lead strategy behind development of sets and sampling
Marketing Manager
Brighton Collectibles2016 – 2017
• Developed and executed launch of new product line targeting a new demographic for the brand • Built customer retention programs and strategies
Merchandise Marketing Intern
O'Neill2016 – 2016
• Assisted in photoshoots for ecommerce, catalog and marketing campaigns • Prepared reports for Buying meetings with Dick’s Sporting Goods & Nordstrom
Fitness Instructor & Brand Amassador
Penn State Strength and Fitness2011 – 2013
• Kickboxing, yoga, and cycling fitness instructor at Penn State University Fitness Center • Lead certification course and mentor program • Brand representative for Under Armour and American Eagle
Sales & Marketing Coordinator
Salimetrics2011 – 2013
• Coordinated and hosted tradeshows • Presented weekly sales reports to executive team • Processed complex University Grant Purchase Orders
Sales and Marketing Intern
Trebbianno LLC2012 – 2012
• Trained in brand management, licensing procedures, and advertising needs for BCBGeneration, Nicole by Nicole Miller and Jessica Simpson • Assisted Marketing Manager in buying conferences and designer collection evaluations
Marketing Intern
Billabong2011 – 2011
• Executed marketing plan with Invisible Children and Billabongs Marketing team for Design for Humanity Fashion Show in Paramount Studios • Managed Flickr Account, fashion show model castings, and art auction
Education
Professional Designation Certification
The Fashion Institute of Design & Merchandising2015 – 2016
Professional Designation Certification
Interests
Industries
Activity
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