Karis Blakeman

Ecommerce Merchandiser

2020 – Present

Ecommerce Merchandiser

2018 – 2020

• build, assort and merchandise product for neffheadwear.com and l-r-g.com • responsible for pick up shoots, coordinating inventory go live dates, product descriptions, collection creation, overall website sorting and merchandising • work with product development and design team to ensure tech pack and product accuracy • proficient with numerous softwares and highly adaptable: Full Circle, Shopify, OmniSend/Klaviyo, Glew, Google Analytics, Microsoft Suite, SEMRush, Parabola, Trello, ZenDesk, FourSixty, Photoshop, ShipMonk, Signifyed and more • managed site updates including new seasons, content refreshes – writing SEO-rich, brand-right copy for product, Alt/meta tags, categories, emails, social media, and customer-facing content • create email campaign messaging consistent with company brand, analyze and report campaign results and KPIs, highlighting successes, trends and opportunities, including A/B testing, partner with various teams to compile assets and traffic emails through the routing and approval process • gathered and curated tertiary information for website like size chart data, size analysis and model details • create and develop strategic site placements for all products, build relevant merchandised assortments in support of business priorities, leveraging sales, analytics and high converting products to improve conversion • maintained bulk/reserve inventory, converting Bulk Full Circle Orders to Reserve, pulling data and analyzing for replenishment weekly. • mastered the responsibilities of a Customer Service Representative: answering tickets, calls, chats, editing orders, issuing RMAs, discount codes, curating customer reviews, etc

E Commerce Merchandiser, Purchasing Prebooks, In-House Photographer

2016 – 2018

• responsible for coordinating inventory go live dates, product descriptions, collection creation, overall website sorting and merchandising • managed site updates including new seasons, content refreshes – writing SEO-rich, brand-right copy for product, Alt/meta tags, categories, emails, social media, and customer-facing content • create and develop strategic site placements for all products, build relevant merchandised assortments in support of business priorities, leveraging sales, analytics and high converting products to improve conversion • own all aspects of product merchandising on the brand’s site(s) from how the product is represented on site from navigation to categorization to search results and the product data itself • develop and deliver the seasonal campaign marketing briefs in partnership with the Marketing team grounded in consumer insights/motivations for our targeted consumer segments • create budget for each season for the year, comparing to previous seasons and sales • creating purchase order summaries to present to owners and buyers with sales details for each store and brand • assist buyers and owners with which brands have done well with each store and placing orders accordingly • setting appointments with buyers, issue purchase orders, coordinate with owners and brand representatives to set process revisions to order confirmations • ensure all calendar deadlines are met • shoot/Reshoot Company merchandise (flat lays, or model), coordinate with social media directors for creative flat lays or specialty campaigns

American Sign Language

2015 – 2017

American Sign Language