Karen Johanson

Photographer/writer

Seattle | United States

Skills

copywriting
advertising photo
content curation
content creation
editorial photo

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Interests

Road cycling

Snowboarding

Industries

Bike

Fashion

Lifestyle

Music

Outdoor

Snow

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Karen

<p>I am a PNW-based photographer, writer, filmmaker and artist.

I capture action, product and studio visuals for clients in action sports, adventure travel, tech, health and fitness, as well as creating copy for those same industries. Outside of the commercial space, I create cyanotype designs as original art, then showcase them on apparel, accessories, paper products and home decor (karenjohansonart.com). One of my goals is to collaborate with hard and soft goods manufacturers to get my designs on CPG. I am available for ongoing part-time collaborations or freelance projects, plus the potential of full-time roles: Check out my work, then contact me to see how I can help your business. Clients, past and present, include REI, Eddie Bauer, Sweetlines Mountain Bike Coaching, Redline Bicycles, Momentum Magazine, Mountain Cycle, Lat34, NSMB, BikePT, American Physical Therapy Association, Sports + Lifestyle Unlimited, Microsoft, MSN, Starbucks, Seattle Times, Citysearch, Macy’s, TripleSpot, Open Places, Trazzler, Timberline Lodge and GORP.</p>

Trajectory

May 2004 — Now

Photographer/writer · Karen Johanson Photography + Writing

• Conceptualize, style, shoot and edit advertising, editorial and event images for clients in industries ranging from action sports and adventure travel to health, fitness and technology • Conceptualize, create, edit and fact-check compelling advertising and editorial communications about topics ranging from technology to action sports, adventure travel, health and fitness • Editorial projects have included e-commerce and print headlines, taglines, product descriptions, catalogs, email newsletters, banners, news items, feature stories, shopping guides, press releases, social media messaging, blog posts, employee communications, tech manuals and direct mail campaigns • Collaborate with customers to develop content strategy, marketing plans and creative solutions that meet their branding and marketing needs • Use social media to build brands and promote campaigns Freelance and contract clients, past and present, include: Sports: REI, Eddie Bauer, Snohomish County Helicopter Rescue Team, Sweetlines Mountain Bike Coaching, Lat34.com, Cyclocross Magazine, Girl Bike Love, The Service Board, Momentum Magazine, Redline Bicycles, Mountain Cycle, NSMB.com Travel: TripleSpot, Open Places, Trazzler, GORP, Timberline Lodge Health and Fitness: BikePT, American Physical Therapy Association, Sports + Lifestyle Unlimited Media: MSN, Seattle Times, Citysearch Advertising: MSN Search Advertising, Sasquatch Advertising Technology: Microsoft, Amazon