Kallie Reyling
Footwear Designer · VANS
San Clemente, CA
In My Own Words
I have a wide range of design experience ranging from marketing graphic design to designing original prints and patterns to packaging and displays. I am passionate about prints and patterns, photography, travel, and active outdoor experiences.
kalliegraphic.com
Work Experience
Footwear Designer
VANS2017 – Present
-Utilizes merchandise briefs to create footwear concepts and collections. -Sketches and renders footwear ideas and design seasonal graphics. -Creates SMU’s (Special Make Up) colors, styles, and footwear re-colors. -Analyzes and evaluates other designs and advises courteously. -Executes footwear designs, seasonal color CADS and creates a footwear techpack. -Researches color and style trend analysis and communicates to Product Development team via samples, trend boards, etc. -Responsible for selecting materials and defining/executing color strategy.
Graphic Designer - Licensing
Incipio Technologies, Inc.2015 – 2017
• Maintain guidelines and styles for multiple brands including Kate Spade New York, Jack Spade New York, House of Harlow, Burton, Tumi, Trina Turk, and Laura Trevey • Create and prepare tech packs to send to factories for product production • Design of original graphic prints and patterns • Design and/or revise print ready files for advertising, printed collateral and packaging • Create assets for point-of-sale including client presentations, planograms, in-store display graphics and packaging • Design assets for use in online advertising and social media platforms • Create templates for web pages and new or existing Apps • Image editing for print and web
Graphic Designer
Irvine Company Resorts Division2014 – 2015
• Graphic design execution of marketing campaigns, printed brochures and collateral, signage, website graphics and promotional material for five different properties • Consistently maintain voice and visual style of all five properties, with target demographics ranging from family and business to the young and style conscious. • Coordinate and communicate with printers to ensure proper production • Edit photos and create social media content.
Graphic Design Intern
Valor Collective2015 – 2015
• Assist in creating and refining tech packs • Assist in preparing files and sample books for client presentations.
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