Kalena Nordgaarden
Sports & Lifestyle Marketing Manager · Paul Mitchell
In My Own Words
A vibrant, highly organized, and detail-oriented top-level marketing manager with over 15 year's experience in the action sports industry by way of serving as the Sports & Lifestyle Marketing Manger for Paul Mitchell, the world's largest privately-held professional hair care company. Deep experience developing authentic and impactful relationships and partnerships with global sports, lifestyle, and entertainment brands, events, and athletes/talent. A collaborative, relationship-and results-driven team leader excellent at recruiting and managing high-profile athletes and talent as well as producing premium, small-to-large scale, experiential activations at live action sports and lifestyle events around the world.
Work Experience
Sports & Lifestyle Marketing Manager
Paul Mitchell2006 – 2022
- spearheaded Sports & Lifestyle Marketing department; facilitated creation of consumer marketing and sponsorship strategy that focused on sponsoring global sports & lifestyle events and athletes as well as producing experiential brand activations at corporately-sponsored action sports and lifestyle events events around the world - developed strong, long-term relationships and partnerships with global sports and lifestyle brands, events, and athletes/talent - oversaw and managed annual seven-figure budget dedicated to sports & lifestyle sponsorships and brand activations - drafted, negotiated, and executed small-to-large scale, full-scope contracts with partners that included hospitality, on-site activation, all-vertical media integration, etc. - recruited and managed roster of over 30 top-tier athletes that served as brand ambassadors - ideated, produced, and managed over 1,100 experiential brand activations at marquee events around the world - managed and executed all logistics for brand activations and productions
Education
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