Justine Nadherny

Marketing Manager · eLogic Group

Canandaigua, NY

In My Own Words

DIGITAL MARKETING MANAGER | SUCCESSFUL BRAND BUILDER PROGRESSIVE CONTENT CREATOR | RESULTS DRIVEN

- Demonstrated organizational management & team development
- Noted for content creation, identifying key analytics, and value oriented change
- Strategic planning & process improvement
- Passion for technology & innovative tools to drive branding & engagement

Work Experience

Marketing Manager

eLogic Group

2015 – Present

Proven marketing manager & leader in creating content & driving digital expansion opportunities. - Established brand to market; creating guides & templates for adoption & consistency. - Content creator & website specialist. Identified key actions to increase awareness, consideration, & hit-rate with key partners & customers. - Active with client-facing Organizational Change Management team, producing deliverables throughout solution implementation and customer lifecycle. - Spearheaded cross-functional collaboration for all go-to-market initiatives & marketing content including customer facing reports and paid advertisements. - Presentation specialist & graphic designer. - Identified key analytics for campaigns, continual message improvement & content development. - Email Opens +94%, Email Clicks +64%, Conversions +100% YOY, New Visitors +25% - Microsoft Partner of the Year U.S. 2016, Microsoft Inner Circle Partner 2015-2017, Manufacturing Partner of the Year 2015

Sales & Marketing

Kissing Bridge Resort

2013 – 2014

Actively involved in the development of KBMoto Sports. Directed company’s mass-market strategic & progressive social media & marketing campaigns. - Formulated & executed a high-impact marketing plan at a low cost. - Leader & key contributor in the development of KBMoto Sports. - Lead in creation of advertisements, publications & social media platforms. - Consistently grew multimedia coverage, drove social media & continual brand development across all lines of business. - Increase in customer database by 30%, social followers +115%. - Developed internal sponsorship team to influence market drivers. - Established effective B2B relationships with major corporate sponsors & suppliers.

Delegate Acquisition Executive

International Performance Management Institute

2012 – 2012

Cold-called C-Level executives of Fortune 500 companies for industry leading corporate events. - Leaderboard top 3 for 6 months.

Founder

LoveForTheLadies

2009 – 2012

Creator of a non-profit, community-based organization; raising money & awareness towards breast cancer. Organized & grew sponsorship, fundraising & advocacy, expanding effectiveness to local communities, corporations & other non-profits. - Founder of the Breast Cancer Awareness Snowboard & Ski Competition - Donated over $64K to the Vail Breast Cancer Awareness Group. - Recruited & built numerous volunteer teams with ~180 Competitors Annually. - Project manager for interactive web portals for use of registrations, donations, volunteers & leaders. - Managed social media & all marketing campaigns. - Continual & driven increase in corporate sponsorship & opportunities. - Over $8,000 in annual prizes including 3 Epic Passes.