Justin Calcagni
Director of Marketing
san diego | United States
Skills
No information
Interests
Graphic design
Photography
In water photography
Content director
Industries
Creative Agencies
Fashion
Lifestyle
Streetwear
Surf
In my own words
— JustinProfessional Content Creator with experience helping companies grow their online and in store audience.
Managing multiple projects effectively and providing content that consistently catches the customers' attention.
• Efficient with Adobe Photoshop, Illustrator, Lightroom and Excel • Photography and videography • Visual and digital design • Graphic design • Content management • SEO copywriting and content development • Professional-level attention to detail • Self-motivated
Trajectory
Nov 2021 — Now
Director of Marketing · Compass
• Define and execute a successful and engaging marketing strategy to generate leads
and expand sphere of influence
• Concept, design, and pursue direct mailer campaigns with a successful turnover rate
of 5%
• Manage and nurture CRM through marketing campaigns to retain past clients
• Manage social media platforms
• Capture, edit, and publish videos to increase views, followers, and build clientele trust
by 115%
• Develop new business opportunities through targeted ads across multiple social
media platforms nationwide as well as put on events for VIP clients
Apr 2015 — Now
Freelance Photographer · Self
• Enhance over 50+ clients' lifestyle, web, product, and studio photography for online presence.
• Direct and capture photoshoots that match each client’s own brand image and target audience to ensure engagement.
Apr 2017 — Aug 2018
Medical Photographer · Cosmetic Laser Dermatology
• Captured and provided hundreds of photographs as well as videos of surgical and non-surgical procedures to be shown globally at world renowned conferences.
• Increased social media followers on 5 Doctor's online platforms by 150%.
• Managed social media influencer marketing strategies.
Jan 2016 — Apr 2017
Content Creator · Moniker General
• Utilized a social media calendar to post engaging quality content consistently, which lead to an increase in Instagram followers by 21k during my tenure
• Lifestyle, Web, Product and Studio photos for social media and website.
• Designed graphics for shirting, products, packaging, and online ads.
• Maintain relationships with over 12 brands.
• Managed Shopify website and account daily.
Jul 2015 — Apr 2017
Content Creator and Operations · Lone Flag
• Developed online marketing campaigns which drove brand awareness and increased followers by over 15,000 users, totaling the number of followers to over 50,000 users
• Designed graphics quarterly for new apparel, headwear, accessories, and packaging.
• Assisted with semi-annual purchasing of Spring/Summer and Fall/Winter collections while maintaining a $5,000 budget.
• Established and maintained relationships with 10 core brands.
• Managed Shopify website and account daily.
Jul 2015 — Apr 2017
Content Creator · Other sons Agency
• Managed a professional photography studio.
• Directed photography projects weekly for clients.
• Designed graphics for clients' needs including, but not limited to, apparel, accessories, homeware, and online ads on a quarterly basis.
• Prepared product briefs and tech packages monthly.
• Managed Shopify website and account daily.
Activity
Education history
California State University San Marcos
Bachelor of Science in Business Administration | 2019 - 2021
