Justin Calcagni
Director of Marketing · Self
san diego, CA
In My Own Words
Professional Content Creator with experience helping companies grow their online and in store audience. Managing multiple projects effectively and providing content that consistently catches the customers' attention. • Efficient with Adobe Photoshop, Illustrator, Lightroom and Excel • Photography and videography • Visual and digital design • Graphic design • Content management • SEO copywriting and content development • Professional-level attention to detail • Self-motivated
Work Experience
Freelance Photographer
Self2015 – Present
• Enhance over 50+ clients' lifestyle, web, product, and studio photography for online presence. • Direct and capture photoshoots that match each client’s own brand image and target audience to ensure engagement.
Director of Marketing
Compass2021 – Present
• Define and execute a successful and engaging marketing strategy to generate leads and expand sphere of influence • Concept, design, and pursue direct mailer campaigns with a successful turnover rate of 5% • Manage and nurture CRM through marketing campaigns to retain past clients • Manage social media platforms • Capture, edit, and publish videos to increase views, followers, and build clientele trust by 115% • Develop new business opportunities through targeted ads across multiple social media platforms nationwide as well as put on events for VIP clients
Medical Photographer
Cosmetic Laser Dermatology2017 – 2018
• Captured and provided hundreds of photographs as well as videos of surgical and non-surgical procedures to be shown globally at world renowned conferences. • Increased social media followers on 5 Doctor's online platforms by 150%. • Managed social media influencer marketing strategies.
Content Creator and Operations
Lone Flag2015 – 2017
• Developed online marketing campaigns which drove brand awareness and increased followers by over 15,000 users, totaling the number of followers to over 50,000 users • Designed graphics quarterly for new apparel, headwear, accessories, and packaging. • Assisted with semi-annual purchasing of Spring/Summer and Fall/Winter collections while maintaining a $5,000 budget. • Established and maintained relationships with 10 core brands. • Managed Shopify website and account daily.
Content Creator
Moniker General2016 – 2017
• Utilized a social media calendar to post engaging quality content consistently, which lead to an increase in Instagram followers by 21k during my tenure • Lifestyle, Web, Product and Studio photos for social media and website. • Designed graphics for shirting, products, packaging, and online ads. • Maintain relationships with over 12 brands. • Managed Shopify website and account daily.
Content Creator
Other sons Agency2015 – 2017
• Managed a professional photography studio. • Directed photography projects weekly for clients. • Designed graphics for clients' needs including, but not limited to, apparel, accessories, homeware, and online ads on a quarterly basis. • Prepared product briefs and tech packages monthly. • Managed Shopify website and account daily.
Education
Bachelor of Science in Business Administration
California State University San Marcos2019 – 2021
Bachelor of Science in Business Administration
Interests
Industries
Activity
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