Julie Riggert
Marketing Manager · ISLE Surf & SUP
San Diego, CA
In My Own Words
Digital Marketing // Ecomm // DTC Businesses // Outdoor Gear Industry // Action/Adventure Sports Industry // Startup + Small Business Sector // Nonprofit Organizations
Work Experience
Marketing Manager
ISLE Surf & SUP2017 – Present
• Lead an integrated marketing team of agencies and in-house staff • Create an annual comprehensive marketing strategy and tactical plan • Measure all initiatives and KPIs to determine best performance-driven decisions • Manage strategy, execution and performance of all marketing channels including but not limited to Paid Search, Paid Social, SEO, Email, SMS, Organic Social, Affiliate, Referral, YouTube and Retail Store • Brainstorm new and creative growth strategies and identify new trends
Social Marketing Manager
IDEA District2014 – 2019
• Curate, create and manage digital marketing content across a variety of platforms • Develop, deliver and measure a comprehensive social media plan for one of Downtown San Diego’s premiere transformative urban development firms. • Interview San Diego-based innovators and influencers and create media to be distributed via newsfeed and social channels • Grow and maintain email database via top of the funnel, lead generation campaigns
Project Manager
Arise Design Agency2017 – 2018
• Set, manage, & reconcile accounts; manage logistical functions • Provide strategic, operational, and fiscal leadership and organization • Ensure that the project team understands all aspects of the prime contract
Marketing Manager
California Center for the Arts2014 – 2017
• Create and implement traditional and non-traditional marketing plans for all programs including 100+ concerts and events, conferences, art museum and education dept. • Manage and maintain email database, social media and website • Design and manage ad campaign with 300+ print and digital ads placed annually • Work with development team to attract & retain individual and corporate sponsors
Marketing Coordinator
BAM Communications2012 – 2014
• Create and publish engaging and strategic content for client accounts • Provided account support and conducted market research and data gathering projects • Pitched client products to contacts/media lists and generated social media content
Industries
Activity
Recent posts, comments and shares.