Mar 2020 — Now
Creative Director · Charleston Metro Chamber of Commerce
The Charleston Metro Chamber is the region’s leading business catalyst dedicated to economic growth and community development. I lead brand storytelling, multimedia campaigns, and strategic content initiatives to strengthen relationships with business leaders, stakeholders, and elected officials.
• Spearhead brand storytelling and content strategy, increasing engagement across platforms.
• Develop multimedia campaigns that elevate the Chamber’s brand visibility.
• Direct photography, video, and messaging initiatives, ensuring alignment with goals.
• Partner with internal teams and external vendors to produce high-impact marketing materials.
Apr 2013 — Now
Freelance Writer · Various
Crafting impact-driven content for publications, brands, and organizations.
• Develop feature articles, blog content, and brand storytelling pieces.
• Collaborate with businesses and media outlets to shape narratives that drive engagement.
• Provide copywriting, editorial strategy, and content development tailored to diverse industries.
Apr 2013 — Now
Freelance Graphic Designer · Various
Providing branding, design, and visual storytelling solutions for businesses, nonprofits, and creative projects.
• Design brand identities, marketing collateral, and multimedia assets.
• Develop strategic visual communication solutions that align with business objectives.
• Offer creative consultation on brand positioning, messaging, and storytelling.
Apr 2013 — Now
Freelance Video Producer · Athletux
Working closely with a sports public relations company to produce video and podcast storytelling content for Olympic athletes and equestrian brands.
• Develop high-impact content campaigns for sponsors such as Land Rover, Rolex, and Ariat.
• Create multimedia content aligned with equestrian sports marketing needs.
Jul 2019 — Mar 2020
Creative Services Manager · Hawkes Learning
Led project management and cross-functional collaboration to streamline creative workflows and enhance production efficiency. Managed designers and project managers, developed scalable processes to ensure brand consistency, and coordinated with stakeholders to deliver high-quality educational materials on time and within budget.
Mar 2018 — Jul 2019
Art Director · The Scout Guide
Led and trained creative teams to craft compelling brand narratives, shaping the journey stories of franchise owners across 70+ markets. Managed a nationwide network of designers and photographers, ensuring brand consistency and strategic alignment. Developed marketing initiatives that enhanced engagement, optimized creative workflows, and supported franchise owners through impactful visual storytelling.
Jul 2015 — Jan 2018
Art Director · The Chronicle of the Horse
Modernized the brand’s visual identity while respecting its heritage, producing award-winning print and digital content. Directed photo and video shoots, implemented workflows to ensure consistency, and collaborated with editorial teams and stakeholders to align creative strategies with organizational goals, driving audience engagement. Also contributed editorial articles and photography.
Apr 2014 — Jul 2015
Communications Manager · CRDF Global
Developed and executed campaigns that highlighted mission-driven successes, strengthening stakeholder engagement. Crafted compelling narratives that built trust, enhanced visibility, and aligned with organizational goals.
Dec 2008 — Apr 2013
Multimedia Producer / Art Director / Managing Editor · United States Eventing Association
Created compelling content that enhanced value for donors, advertisers, and sponsors. Managed an award-winning magazine, launched a digital video platform to showcase event highlights and personal stories, and developed engaging campaigns that strengthened community connections and sponsorship impact.