Joshua Useldinger

-Manage the day-to-day handling of all social media channels such as Facebook, Twitter, Pinterest, Instagram, Tiktok, Spotify, YouTube, and Vimeo. adapting all content to suit different channels. -Develop creative and engaging social media and affiliate strategies to meet social media and marketing sales targets. -Advise members of the marketing team about campaigns and marketing collateral to streamline clear communication with DTC customers. - Develop a unique cadence of each social media channel and affiliate network. - Direct, schedule, and deliver content across different platforms using scheduling tools. - Create engaging multimedia content (and/or outsource this effectively) across multiple platforms. - Develop, launch, and manage new campaigns that promote brand success and growth. - Form key relationships with influencers and community leaders across social media platforms. - Undertake target audience research. - Manage and facilitate social media communities by managing in-boxes,comments, and account interactions. - Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights. - Research and evaluate the latest trends and techniques while finding new and better ways of measuring social media activity and performance. - Analyze competitor activity. - implement improvements to increase performance. - Set targets to increase brand awareness and increase customer engagement. - plan and coordinate special PR events. - Regularly liaise with clients via telephone, email, conference calls or face-to-face.

DTC Lead & Social Media Coordinator -Maximize seasonal sell through by overseeing all e-commerce, retail, and social channels. -Head weekly, monthly, seasonal sales meetings to recommend and implement plans to management and design teams. -Conduct inventory checks, sales reports, and issue RA’s and replenishments as needed. -Coordinate product training for media & sales teams to maximize awareness of the season’s collection and trends. -Stay informed of fashion/trends and apply this knowledge to assortment and promotional plans with marketing team. -manage 3rd party brands for online and retail stores to maximize collaboration potential. -Maintain website by creating product cards in ERP system and Shopify, along with re designing product pages to increase product sell through and marketing pushes. -Manage overall DTC monthly sales goals for website and retail stores set by senior management. -Develop and coordinate with other marketing teammates on seasonal promotional activity, markdowns, etc. -Coordinate with retail, warehouse, and office managers to maintain supply needs. -Work in Brandboom, NU-ORDER, and Excel to create sales orders and credit memos. -Provide excellent and enthusiastic customer service to retailers and customers with product, shipping, or general inquiries via phone, email, and Instagram. -Organize all production and salesman samples within office.

In an effort to create an all in one comprehensive marketing package, I would get hired on to a 4 month contract and lead new marketing strategies and campaigns complete with video, photo, copy, media layout, and posting strategies. Additionally, I would measure and track the performance of each media segment in regards to engagement, reach, and revenue increase, to steer future campaigns towards greater success. Stand out clients : Nike SB, American Ballet Theatre, Long Drink, HP, Juneshine

- Manage the day-to-day performance of the retail teams, enabling an incredible employee experience. - Improve business performance by Measuring and Monitoring sales performance. - Ownership of operational execution of store to achieve necessary revenue targets while balancing budget and expenses - Use a high level of business acumen to understand the business drivers and opportunities and build solutions. - Consistently meet and exceed store sales goals. -Drive the execution of an elevated client experience by embodying brand values, personal engagement, and brand storytelling. - Lead the sales floor and deliver an excellent customer experience through a customer first mindset to build loyal client relationships - Assist customers and monitor client interaction with the team and technology, provide in the moment coaching for continuous improvement - To create an optimal balance of sales and service by having the right people, in the right place at the right time through effective scheduling while achieving payroll goals - Uphold consistent inventory accuracy and controls in store. Lead & train the team in store to ensure consistent deliverables. - Contribute to Loss Prevention in all areas of the business, set expectations & own training for the store team. - Ensure facility maintenance, presentation and organization. - Lead merchandising presentation and concept standards utilizing retail & product reporting to regularly strategize for the customer experience and productivity of the business. - Provide real-time and weekly feedback on product and sales performance to corporate partners to influence allocations and the success of the business - Develop talent in visual and digital merchandising to Ensure the selling floor reflects the brand. - Accountable for hiring, training and development of the store team across all areas of the business. - Work with Regional Director to provide performance feedback to ensure growth. - Own Reviews / Development Plans / Disciplinary Action and Corrective Action for the team

- Manage all day to day needs of the store and staff while conducting seasonal buys and negotiations with vendors. - Work with owner to develop vendor and category budgets and manage an open-to-buy. - Oversee all hiring and payroll. - Plan and coordinate and our seasonal community events. - Monitor performance and identify in-season and longer term trend opportunities. - Source new vendor-partner opportunities that align with store identity and target market. - Communicate with vendors to resolve issues and facilitate marketing programs - Attend trade shows and events.