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Joshua Petit

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SEO Strategist | Monster
Worcester | US

Skills

  • Social Media Content Creation
  • Project Management
  • SEO Copywriting
  • Content Strategy
  • Competitive Analysis
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Interests

Social media
Kayaking
Fitness
Hiking
Motorcycles
Coffee
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Industries

Lifestyle
Outdoor
Snow
Health & Fitness
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Joshua

<p>Results-driven SEO Manager and Digital Marketer with 8+ years of experience driving growth for high-traffic media, news and content-focused websites.

Proven success in developing and executing comprehensive SEO strategies that deliver record-breaking traffic and engagement. Skilled in leading cross-functional collaboration, optimizing for algorithm updates, and managing both on-page and technical SEO. Experienced in content strategy development, structured data implementation, and managing high-impact social media campaigns and influencer partnerships. Passionate about helping brands grow their visibility and impact through data-backed digital strategies.</p>

Trajectory

Jul 2021 — Now
Search Engine Optimization Analyst · Monster
As the Principal SEO for Monster’s IAF group, I’ve led organic strategy and implementation for Monster-owned properties, including Military.com, Fastweb.com and Finaid.org, resulting in record-breaking organic traffic growth. I partner cross-functionally with content, engineering, and marketing teams to deliver impactful, data-driven SEO strategies. • Developed and executed SEO strategy that achieved all-time high traffic for Veterans Day and a record-breaking single day of organic traffic for three consecutive years • Develop SEO strategies for high-impact news days and event-based search demand • Perform competitor research and develop strategies to close ranking and visibility gap • Oversee internal linking improvements to boost page authority and site structure • Lead structured data development to enhance visibility in SERPs and rich results • Partner with content teams on editorial planning, briefs, and content calendars • Conduct audits and collaborate with engineering team to implement technical fixes • Monitor and adapt to Google algorithm updates to maintain and improve rankings • Define KPIs and provide performance reporting to leadership and stakeholders • Host SEO training sessions and guide internal teams on SEO best practices
Jul 2020 — Now
Driver Skills Development Instructor · In Control Crash Prevention Training
-Advanced driver training -Driver skills development -Emergency vehicle control -Crash prevention training -Precision driving -Close quarters maneuvering
Oct 2016 — Now
Digital Marketing / SEO Manager · SnoCountry Ski Areas Association
As the SEO Manager and Digital Marketing Specialist for SnoCountry, I’m responsible for SEO, evergreen content strategy, and managing all social media and influencer efforts. I drive audience engagement through campaigns, giveaways, and evergreen content development. • Created and oversaw strategy for a new evergreen content section • Manage social media strategy and daily content posting • Collaborate with influencers for branded social media content • Organize and manage social media contests to increase reach and engagement • Perform SEO audits and guide developers on technical updates • Define SEO KPIs and report to stakeholders • Execute on-page and technical SEO improvements • Create content and perform copywriting for evergreen articles • Manage third-party content partnerships and cross-promotions on social platforms
Jun 2021 — Jun 2022
Digital Marketing Specialist · Vertical Challenge LLC
The Vertical Challenge is a free casual ski race series that holds race events in the northeast. I have been responsible for developing and implementing the digital marketing efforts to increase brand visibility, user engagement, and social following. • Digital strategy • Social media management • Managing email marketing campaigns • Content creation • Sponsorship outreach
Dec 2007 — Oct 2016
Snowboard Instructor · Wachusett Mountain
- Snowboard instruction for all ages and abilities - Board maintenance - Customer service
Sep 2008 — Apr 2009
Marketing Intern · Wachusett Mountain
- Marketing - Working festivals - Event check in/ registration - Printing & copies - General office help

Activity

Education history

Quinsigamond Community College logo

Quinsigamond Community College

| 2006 - 2008

Connections

chad wells profile background
chad wells profile photo

chad wells

marketing / sports marketing
Fu Wax USA

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