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PROJECT is next week and if there’s one thing I’ve learned over the years, it’s this: You will forget something! :) It doesn&#39;t matter if you’re a first-time exhibitor or a seasoned brand, there are a LOT of moving parts and the little details matter. I put together a checklist that covers you; it’s comprehensive and built from years of trial, error, and trade show chaos… where yes, I’ve personally forgotten at least a few of these things. From backup chargers to mints, I’ve covered the basics plus a few things that have come in clutch over the years. The kind of details you don’t always think about… until you need them. 📥 Comment or DM me for a PDF copy 🧠 And if there’s anything you’d add, let me know and I will update the list!

<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQFANnrXAEh_0Q/article-cover_image-shrink_720_1280/B4DZepKHl7HMAM-/0/1750889692141?e=1760572800&amp;v=beta&amp;t=_qKLmUZp4-j7RLQPXMIWP0ZMLlnMgezJHNGsLSDqDe8" />&nbsp;&nbsp;Over the past decade, the skateboarding footwear market has largely been dominated by global sports giants like Nike, Adidas, New Balance, Converse, and more recently, Asics and Vans (VF Corporation). Traditional skate brands seemed overshadowed, yet as trends often cycle back, we’re witnessing a powerful resurgence of classic skate shoe companies.Brands that ruled the market in the late &#39;90s and early 2000s—like DC Shoes, Etnies, éS, Emerica, Axion, Globe, Ipath, Circa, Osiris, Lakai, and DVS—Some are experiencing renewed interest and are strategically positioning themselves for a strong comeback.<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQE08CxFUb2qdQ/article-inline_image-shrink_1500_2232/B4DZepMMbjH4AU-/0/1750890236464?e=1760572800&amp;v=beta&amp;t=pqoAAaA3rcoQEQTYn9hGzc5-BtfIK0uEX9g49Bzuwdc" />Notable recent acquisitions further highlight the market’s optimism: Boardriders, home of DC Shoes, was acquired by Authentic Brands Group (ABG), while Sole Technology (owner of Etnies, éS, Emerica) joined the Nidecker Group family, and Zumiez has backed the return of Ipath. These investments signal significant confidence from major players in the sector’s potential. <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQEFzI5Iritfrg/article-inline_image-shrink_1500_2232/B4DZepNIJzGYAY-/0/1750890481423?e=1760572800&amp;v=beta&amp;t=eeGwreB-UZQq9zAggREuGBAqEiqJ4vQ18P6HQtkHTYU" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQHtT10dRysP3A/article-inline_image-shrink_1000_1488/B4DZepNkfBGgAQ-/0/1750890596862?e=1760572800&amp;v=beta&amp;t=bet5lrfTneeD1IOmcF5T4uIOvsfu5qJqvpoZnaQ9itc" />Simultaneously, industry giants like Nike and New Balance are tapping into skateboarding’s nostalgia trend, reviving iconic models such as Nike SB’s original Paul Rodriguez signature shoes and New Balance Numeric’s Tiago Lemos and Reynolds models, clearly inspired by early 2000s aesthetics.<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQFKaUWpJdwI0A/article-inline_image-shrink_1500_2232/B4DZepOJqYHAAU-/0/1750890749433?e=1760572800&amp;v=beta&amp;t=gHH2FnXuEUF13ADvpSfmWW6OAsRkwcyzP-87BoCzTo4" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQH21Cy3giKnLQ/article-inline_image-shrink_1000_1488/B4DZepOQQzGYAQ-/0/1750890776238?e=1760572800&amp;v=beta&amp;t=TzomeicyE6SMlffgZ5Se5I3BceHf7kqOU-NpREhdO6s" />At the retail level, skate shops—both large chains and independents—are increasingly embracing classic skate brands. This shift has been partly driven by restrictive distribution policies from major sports labels, pushing independent retailers to diversify their offerings. As a result, authentic skate shoe brands are gradually reclaiming market share lost over the past 15 years.Additionally, fresh players like Europe’s Last Resort and Village PM, and North America’s Hours is Yours (founded by former Emerica pro Brian Herman), are injecting authenticity, innovation, and fashion-forward aesthetics into the skate footwear market, further enriching the landscape and appealing to a new generation of skateboarders. <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQE2rxP0RtaXWw/article-inline_image-shrink_1000_1488/B4DZepPcp2G8AY-/0/1750891089363?e=1760572800&amp;v=beta&amp;t=Jj9zI9Nkw38qQLYawDrElTbh3KegXV5w804FnJoK230" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQGQFTsGuOH2Fw/article-inline_image-shrink_1000_1488/B4DZepPkjwH4AY-/0/1750891121844?e=1760572800&amp;v=beta&amp;t=Ou4UxQOh3rOV7XN223ZARhvllwLEQdogM4aDxLMX5ng" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQES4Ye3ilh2dA/article-inline_image-shrink_1000_1488/B4DZepPyZ2GgAQ-/0/1750891179623?e=1760572800&amp;v=beta&amp;t=kPEhwNf3lrVXrpaHamD6VECvav4UcNhJuH0-LM8xF0Q" />Among the returning giants, DC Shoes (now under Boardriders and ABG) and Etnies, éS, and Emerica (backed by Nidecker Group) stand out as particularly well-equipped to leverage this nostalgia-driven momentum. A prime example of this resurgence is the highly anticipated release of the éS TJ Rogers Pro Model, marking the brand’s first new professional shoe in a decade.<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQHXHKxqqJYYrw/article-inline_image-shrink_1000_1488/B4DZepLrJvGgAQ-/0/1750890101076?e=1760572800&amp;v=beta&amp;t=So309JoXrD2V_2Pl0ulDjKlR17QDOvZHV_IvuMmgcKA" />As we enter what could become a new golden age for skate footwear, the combination of strategic investments, authentic cultural ties, nostalgia-driven design, and fresh market entries is creating exciting opportunities for brands, retailers, and skateboarders alike.I’m curious about your thoughts: Do you see classic skate brands fully reclaiming their previous dominance? Which brands or models do you think will lead this next wave?Feel free to connect and share your perspective—I’d love to discuss further!#Skateboarding #FootwearIndustry #Streetwear #MarketTrends #SkateCulture #Nostalgia&nbsp;

Currently trying to fill my August schedule.my work portfolio: <a target="_blank" rel="noreferrer" href="http://www.accent.tv/creative">www.accent.tv</a>

Erika Angel

 Publisher at Bicycle Business Journal -BBJ

JOHN BAROUS

Domestic Air Expedite

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Connor Calhoun

Creative Operations Specialist | Apparel Designer & Brand Manager in Streetwear

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Joshua Burciaga works in Upland, CA. View their experience, skills and work history on Malakye — the professional network for creative, lifestyle-driven…

Joshua Burciaga — Upland, CA

Joshua Burciaga — Upland, CA

Joshua Burciaga

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