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CEO @ REBEL8 | Brand & BD @ Affliction

Executive

I’m a builder, operator, and brand strategist with 25 years of experience turning ideas into reality. As the founder of REBEL8, I scaled it into a multi-million-dollar global movement, mastering what it takes to launch, grow, and sustain a brand. I move seamlessly between strategy and execution—leveraging data, operations, and authentic storytelling to drive results. I am passionate about music culture, creative innovation, and building collaborative partnerships. Whether leading teams, optimizing systems, or positioning brands for success, I get shit done.

Lead brand strategy and business growth through strategic partnerships, global collaborations, and licensing deals. Oversee wholesale expansion and creative direction to ensure cultural relevance and long-term brand value. Align cross-functional teams to scale revenue across eCommerce, retail, and global channels.
•	Secured high-profile collaborations with The Misfits, 686 Apparel, and Liquid Death.
•	Identified business inefficiencies and implemented strategic solutions that reduced costs and increased revenue.
•	Leveraged AI tools to accelerate email subscriber growth and improve campaign personalization, boosting engagement and lifetime value.
•	Led full redesign of eCommerce site to modernize UX, streamline conversion flow, and support omnichannel scaling.
•	Coordinated cross-regional operations with manufacturing, wholesale, and licensing partners to ensure brand consistency and scalable growth.
•	Directed complex stakeholder management across internal teams and global partners in a matrixed environment.

Brand Manager & Business Development

Founded and grew REBEL8 into a multi-million-dollar global streetwear brand by blending business strategy with cultural relevance and consumer insights.
•	Drove business growth through strategic partnerships, wholesale expansion, and direct-to-consumer sales.
•	Cultivated artist, musician, and retailer alliances to amplify brand visibility.
•	Directed product innovation, development, and market introduction, ensuring alignment with brand identity and consumer trends.
•	Planned and executed seasonal integrated marketing and product launch calendars, coordinating cross-functional teams to deliver timely campaigns aligned with consumer moments and cultural trends.
•	Led editorial content planning and creative storytelling initiatives to deepen cultural relevance and audience engagement.
•	Scaled global distribution via e-commerce and wholesale, optimizing supply chain for profitability.
•	Leveraged consumer data and market trends to optimize marketing, deepen engagement, and improve customer retention through collaborative, cross-functional initiatives.
•	Mentored creative talent and cross-disciplinary teams, fostering a culture of innovation, collaboration, and continuous improvement.

Founder & Chief Executive Officer

Spearheaded the strategic relaunch of Travis Barker’s lifestyle brand, driving growth through brand positioning, digital marketing, and creative partnerships.
•	Developed and executed brand strategy to increase awareness and market engagement.
•	Built and managed influencer and creator partnerships, fostering authentic audience connections.
•	Optimized DTC e-commerce (Shopify), improving customer acquisition and retention through targeted campaigns.
•	Led creative content development and campaign concepting, aligning storytelling with brand and artist narratives.
•	Mentored creative and marketing teams to elevate output quality and foster collaborative innovation.

President

Before the dot-com crash, I launched an online platform dedicated to San Francisco graffiti art, creating a global community hub for enthusiasts and artists. This venture introduced me to the tech world and sparked my passion for building online communities.
• Community Building: Established a vibrant online space through an interactive message board and newsletter, fostering connections among graffiti artists and fans worldwide.
• Content Creation & Curation: Curated user-generated and original content, elevating the community's profile. This work caught the attention of SFMOMA, leading to collaborations.
• Licensing & Partnerships: Licensed content to other websites seeking to connect with my audience, amplifying our reach.
• Brand Collaborations: Attracted brands like Coca-Cola, which recognized the platform’s authenticity and advertised to engage this subculture. As a cultural gatekeeper, I bridged mainstream brands and the graffiti community.
• Digital Engagement: Used early digital marketing techniques to grow the user base and drive engagement through newsletters and community events.
• Technical Development: Gained hands-on experience with website development, navigating early internet technologies to create a user-friendly platform.
• Cultural Impact: Positioned the website as a vital resource for graffiti culture, promoting art and discussions on social issues.
This experience laid the groundwork for my tech career, highlighting the importance of community, engagement, and authenticity in successful online platforms.

Founder

Lifestyle clothing brand based on unapologetic youth

About NHS, Inc. Based in Santa Cruz, California, NHS Inc. has been part of skateboarding for over 50 years. We’re behind legacy brands like Santa Cruz Skateboards, Independent Trucks, Creature, OJ, Slime Balls, MOB Grip, Bronson Speed Co., Bullet, and more. We’re on a mission to be the most innovative and sought-after skateboard company in the world. And while we’ve had our share of wins, that’s never kept us from staying connected to skateboarding and its culture. We’re fully immersed, shaped by the riders and people who push it forward. That energy fuels everything we do, from product to marketing to ideas that help skateboarding grow. That mindset applies to our team too. We’re all about progression—whether it’s growing in your role, in your career, or in life. If that sounds like your kind of energy, you’ll probably fit right in.&nbsp;&nbsp;Please note this is a Full-Time, Hybrid position at our Santa Cruz, CA. headquarters, but we are open to remote possibilities for the right candidate.&nbsp; Position Summary:&nbsp;Lead and grow the Santa Cruz Skateboards brand globally by delivering measurable business results, including sales, profit contribution, market share, and brand equity. The Brand Manager will develop and execute a strategic brand roadmap that aligns with NHS’s vision and mission, capitalizes on market momentum, and consistently creates demand at the consumer and retail levels. The most valuable input guiding product and marketing decisions will be derived from authentic engagement with end-users, including skaters, fans, and core community voices. This is a high-impact leadership role that requires a strategic mindset, cross-functional collaboration, and proven ability to convert marketing and product investments into brand and financial outcomes.&nbsp;&nbsp;Key Responsibilities (including but not limited to):&nbsp;Responsible for leading and executing the brand strategy and marketing initiatives for Santa Cruz Skateboards, with a focus on driving global growth and cultural relevance. Including:&nbsp;&nbsp;<ol><li data-list="bullet">Developing and executing strategic marketing campaigns that drive demand and align with business goals.&nbsp;</li><li data-list="bullet">Leading seasonal go-to-market planning across marketing, product, and sales teams.&nbsp;</li><li data-list="bullet">Managing and optimizing the brand’s P&amp;L, forecasting performance, and identifying opportunities for improvement.&nbsp;</li><li data-list="bullet">Collaborating with product teams to guide seasonal line plans informed by market insights and rider feedback.&nbsp;</li><li data-list="bullet">Driving digital, social, and grassroots community engagement to grow brand awareness and equity.&nbsp;&nbsp;</li><li data-list="bullet">Managing the marketing budget, allocating resources to maximize ROI and campaign impact.&nbsp;</li><li data-list="bullet">Mentoring and managing the Team Manager and supporting team rider programs aligned with brand strategy.&nbsp;</li><li data-list="bullet">Presenting brand strategy, performance, and key initiatives to the Executive Team and internal stakeholders.&nbsp;</li></ol> Who you are:&nbsp;&nbsp;&nbsp;You’re a strategic brand builder who knows how to turn culture, insight, and creativity into measurable results. With a deep connection to skateboarding and youth culture, you bring authenticity to every campaign and product decision. You thrive on collaboration, aligning teams across product, sales, and creative to deliver a consistent and compelling brand experience. Data-driven but never out of touch, you balance instinct and analysis to guide growth, shape product strategy, and engage the community. Whether you’re presenting to executives, planning with product teams, or brainstorming with riders, you’re confident, adaptable, and always pushing the brand forward. In a fast-paced environment, you're the calm leader who keeps everyone focused, energized, and aligned.&nbsp;&nbsp;Experience:&nbsp;<ol><li data-list="bullet">Bachelor’s degree in Marketing, Business, or a related field or equivalent work experience.&nbsp;&nbsp;</li><li data-list="bullet">5+ years in brand management, marketing leadership, or product-driven consumer brand role preferably in action sports, youth culture, or lifestyle industries.&nbsp;&nbsp;</li><li data-list="bullet">Strong grasp of budget management, marketing analytics, and campaign ROI.&nbsp;</li><li data-list="bullet">Proficiency in tools such as Asana, Microsoft Teams, Power BI, Excel, Google Analytics, Meta Insights, and Canva.&nbsp;</li><li data-list="bullet">Experience with social platforms, DTC marketing, and e-commerce metrics a plus.&nbsp;</li><li data-list="bullet">Ability to manage projects, prioritize tasks, meet deadlines, and stay organized.&nbsp;</li></ol>&nbsp;What You Get:&nbsp;Competitive salary, incentive bonus, and profit-sharing bonus plan. Health insurance (low employee contribution), 401K plan, and personal time off.&nbsp;FREE Espresso and Hot Cocoa. Awesome employee discounts on NHS products as well as discounts at other well-known companies.&nbsp;&nbsp;&nbsp; How to Apply:&nbsp;&nbsp;&nbsp;Please submit your resume and cover letter online at:https://nhs-inc.com/jobs/santa-cruz-brand-managerNo phone calls please

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Josh Drapiewski is a CEO REBEL8 at Contravisual Brands Group in Los Angeles, California.

Josh Drapiewski — CEO REBEL8 at Contravisual Brands Group

Josh Drapiewski — CEO REBEL8 at Contravisual Brands Group

Josh Drapiewski

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