Joseph Castrorao

Evaluated market landscape, observed current operational practices, and improved internal operational processes while managing sales activities and cultivating trusted industry relationships. • Managed the six person sales operation team and spearheaded the go-to-market process as well as financial analysis, sales planning, and sales forecasting, and gave formal and informal status reports to executives. • Oversaw the hiring and training of inside sales coordinators for domestic retail account base. • Implemented optimized inventory control procedures to sell tools with visible inventory selling levels. o Increased stock inventory sales by 7%, and implemented a working calendar to track the monthly progress of individual sales representatives in their given territories. • Launched Realtree Denim licensing program and secured a $250,000 purchase order from Stage Stores Texas RELEVENT EXPERIENCE

Coordinated and executed customer focused sales and marketing initiatives to build relationships with international business partners and secure partnership opportunities to drive sales and global expansion. • Forged strategic partnerships and pitched/presented new products to secure seasonal and immediate orders. o Expanded wholesale and retail to Canada, Chile, China, Czech Republic, France, Germany, Japan, Mexico, Myanmar, Russia, Singapore, South Africa, Sweden, Switzerland, UAE (Dubai), and Ukraine. o Increased sales from $3 million in 2007 to $65 million in 2019. • Managed open order files and liaised with customer service department and the seasonal demand planning manager to purchase and maintain proper inventory levels to meet forecasted demand. o Project manager for 20 branded stand-alone stores located in Beijing, Moscow, Saint Petersburg, Prague, Paris, Johannesburg, Pretoria, Dubai, and Tokyo. • Defined and shared strategic marketing campaigns for distribution partners, and delivered marketing collateral and campaign initiatives to international partners. o Prepared monthly reports and provided recaps of the previous year’s performance. o Managed 12 contracted distributors and five agents across 40 countries throughout Asia Pacific, North America, South America, Russian and CIS countries, and the European Union. • Coordinated trade shows and recruited/trained personnel to motivate the team to achieve goals. o Utilized initial contacts with company brand profile tools to identify lifestyle partners, attended international and domestic trade shows in targeted markets to source effective partners. • Oversaw payment and logistics information, and assisted with shipping including LTL, LCL, as well as domestic and international shipping documents such as commercial invoices, packing lists, EEI filing, etc.